Cinco De Mayo Is More Popular In The United States Than Mexico
Although it’s a Mexican holiday, more Americans celebrate the 5th of May than Mexicans. This is because the Battle of Puebla occurred while America was embroiled in civil war: Mexicans living in the United States found strength in celebrating the victory against the French in their native country. These celebrations eventually became a huge part of American culture, with the largest celebrations occurring in Los Angeles.
Cinco De Mayo Facts You Probably Didnt Know
1. Cinco de Mayo Is Not Mexicos Independence Day
This is the most common misunderstanding made about the celebration. Its not a celebration of Mexican independence, its a celebration of an important military victory.
Independence from Spanish rule happened 50 years before the Battle of Puebla. Independence Day in Mexico is celebrated on September 16.
Mexicos Independence Day commemorates the Cry of Dolores, which started the independence war against Spain in 1810. This Grito de Dolores occurred when Roman Catholic priest Miguel Hidalgo y Costilla rang his bell to call to arms and get the Mexican Independence war started.
Every year, the President reenacts this event during Independence Day using the same bell the priest used in 1810.
2. Cinco de Mayo Celebrates a Short-Lived Victory
The Mexicans did win this battle, but they did not win the war. Napoleon III later returned in stronger force, seized Mexican armies, and installed Emperor Maximilian I as ruler.
But the good news is that this French Empire lasted only three years, from 1864 to 1867. It was this year that defenestrated President Benito Juarez claimed Mexico City back and installed a new government.
3. More People Celebrate Cinco de Mayo in the U.S. Than in Mexico
In Mexico, the holiday is mainly celebrated in Puebla and Veracruz. There is no school that day, and locals re-enact the war in costumes in beautiful parades. They celebrate with singing and dancing.
10. The Celebration Has Its Colors
From Christmas To New Years Day
When it comes to holidays, the period that starts before Christmas and ends on New Years Day accounts for some of the highest incidents of binge drinking and related public health problems. In a story sponsored by Kaiser Permanente, the Statesman Journal writes of how the Christmas season, and especially Christmas week, creates a number of opportunities for drinking to get out of control. An addiction medical specialist with Kaiser explains that overindulging during the holidays is easy. There is plenty of food, drink, and good cheer to go around, and moderation is rarely taken seriously. There is the idea that being more responsible with food and alcohol consumption in January will ameliorate any excesses during the holiday season, so people tend to eat and drink more.
To that point, US News & World Report adds that even social drinkers can face a barrage of temptations to drink more than they normally do. At house parties, office parties, and bars, alcohol is in constant flow in the buildup to Christmas and New Years. Champagne, for example, has always been a part of toasting the start of a new year, and its not limited to a single drink. An addiction psychiatrist told US News that usually the parties start well before midnight.
Don’t Miss: Veil Spirit Pops
Where Do The Largest 5 De Mayo Celebrations Take Place
Cinco de Mayo in Mexico Within Mexico, Cinco de Mayo is primarily observed in the state of Puebla, where Zaragozas unlikely victory occurred, although other parts of the country also take part in the celebration. Traditions include military parades, recreations of the Battle of Puebla and other festive events.
How Much Tequila Is Sold On Cinco De Mayo
Among drinks containing tequila, tequila dominated the market with an average of 14 percent. Cinco de Mayo corresponds to 5% of all cocktail beverages consumed, but that average more than tripled, in addition, records show that about 126 million liters of tequila were consumed during Cinco de Mayo.
Read Also: What To Mix With Malibu Strawberry
Tequila Dominates The Day
Every year, American drinkers spend $2.9 billion on margaritas that’s about 14 percent of all cocktail sales, which totals $20.7 billion annually. While we don’t know exactly how much of that 14 percent is owed to Cinco de Mayo, we do know that it’s a very special day for that golden agave spirit, tequila.
Don’t believe it? Drink this info up: In 2014, our country consumed about 127 million liters of tequila and mezcal on May 5. Jose Cuervo consumption clocked in at 20 million liters on its own.
What Are Some Fun Facts About Cinco De Mayo
10 Fun Cinco de Mayo Facts for Kids
- Cinco de Mayo Isnt Mexicos Independence Day.
- The Mexican Army Beat Crazy Odds.
- The General Was Honored in a Super Special Way.
- Families in California Partied First.
- FDR Helped Commercialize Cinco de Mayo.
- Mexico Celebrates the Military on May 5.
- Its All About the Mole Sauce.
Also Check: How Many Calories In Jim Beam Apple Whiskey
The Commercialization Of Cinco De Mayo By Alcohol Companies Began In The 1980s
Cinco de Mayo was not always about seeing how many shots of tequila one could down or how many margaritas one could put away. That part of the celebration began in the 1980s when companies selling alcoholic beverages figured out that they could market the holiday as a drinking day. Now, Americans wouldn’t think about celebrating the holiday without imbibing.
Tequila And Beer Dominated Sales On Cinco De Mayo
From tequila, light lagers, malt beers and everything in between, here is how celebrating Cinco De Mayo is impacting liquor sales across North America.
Cinco De Mayo is considered one of the most celebrated days for Mexico, both historically and for alcohol drinkers everywhere. From tequila, light lagers, malt beers and everything in between, here is how celebrating Cinco De Mayo is impacting liquor sales across North America.
You May Like: Carbs In Svedka Strawberry Lemonade Vodka
How Much Tequila Is Consumed On Cinco De Mayo
This holiday commemorates Mexicos surprise victory over French troops during the Battle of Puebla in 1862, and tequila is the drink of choice. Researchers estimated about a decade ago that Americans drink over two gallons of water a day. A typical Cinco De Mayo is celebrated by consuming more than 335,000 gallons of tequila.
Some States Are Really Good At Drinking
Whether it’s beer pong or a shot contest, social drinking inevitably invites a little bravado and competition and as it turns out, five U.S. regions are the clear winners of the tequila drinking contest. In order of thirst, Nevada, Colorado, Arizona, California and Washington D.C. consume more tequila than the rest of us, ranging from an average of 2.3 bottles of tequila per adult each year in Nevada to 1.2 bottles in DC.
Recommended Reading: Can You Mix Ginger Ale And Whiskey
The Margarita Solidifies Its Popularity In The 20th Century
Brown points to the Café Royal Cocktail book, where the “first recipe we might recognize as a margarita” appeared in the late 1930s, though it was called “The Picador.” The book, which was first published in 1937 by the United Kingdom Bartenders Guild, shows the variety of mixed drinks being consumed in London at the time.
Gaytán chronicles the drink with pop-culture milestones. In 1953, “Esquire” named it “Drink of the Month.” Three years later, “Vogue” featured the drink in its “People are Talking About” column. In the 1960s, Jose Cuervo began running a series of ads promoting its tequila as the “favorite” among margarita cocktail connoisseurs.
Today, the margarita is among the most popular cocktails around the world. This year, it ranked No. 7 on Drinks International’s list of the world’s 50 best-selling cocktails.
Attitudes Toward Holiday Drinking
The vice president and clinical director for a treatment center in New York noted that most adults in the United States have rather shocking attitudes toward holiday drinking, especially in the context of work-related parties. Employees make ill-advised sexual overtures toward their colleagues or get into screaming matches or actual physical fights all behaviors fueled by drinking too much alcohol too quickly. Even inappropriate comments made after one too many drinks have led to termination slips, suggesting the degree to which people are unaware of their limits or to which their holiday drinking is putting them at risk.
All told, these factors contributed to there being 1,200 alcohol-related deaths during the 2015 holiday season. Between 2010 and 2014, the average death toll on January 1st was 118.2.
Recommended Reading: Cheapest 100 Agave Tequila
Mexican Restaurants Party All The Way To The Bank
You don’t have to wait until May to enjoy south-of-the-border cuisine at your local Mexican restaurant. In fact, you have about 54,000 Mexican restaurants to choose from across all 50 states.
But Cinco de Mayo is a special day for your favorite restaurant. Some Mexican eateries experience sales increases of 50 percent or more on May 5. Local favorite Maurico’s Bar and Cantina in Bakersfield, Calif., reported selling 300 margaritas alone on Cinco de Mayo, according to KBAK & KBFX News.
Cinco De Mayo Is Not A Mexican Fourth Of July But Many Americans Don’t Know That
In the US, many people confuse Cinco de Mayo with Mexican Independence Day. The day actually commemorates a Mexican victory over French troops in the Battle of Puebla.
Mexican independence happened 50 years earlier and is observed on September 16.
The fact that so many Americans don’t understand that fact makes the holiday all the more grating in America.
Recommended Reading: What Vodka Has The Least Amount Of Calories
How Much Tequila Do Americans Drink On Cinco De Mayo
Cocktails containing tequila typically had an average of 14 drinks per year, according to the cocktail market. Cinco de Mayo corresponds to 5% of all cocktail beverages consumed, but that average more than tripled, in addition, records show that about 126 million liters of tequila were consumed during Cinco de Mayo.
Sustainable Socially Conscious Tequilas To Drink This Cinco De Mayo
Cinco de Mayo is upon us, and as much as bro-y types have interpreted it as a free pass to wear sombreros and get wasted on Tecate, the holiday was actually originally a celebration of resistance to European colonization. The irony is that a holiday commemorating victory over the colonizers has become grossly whitewashed.
This Cinco de Mayo , appreciate, donât appropriate. Besides learning about Mexican history and culture, you can respectfully support the community by putting your dollar behind Mexican-owned businesses, including socially conscious tequila brands committed to sustainability and cultural responsibility, like the seven tequila brands weâve handpicked, below. These spirits perfectly complement a sunny afternoon, and better still, you can sip them with the satisfaction that comes with knowing they were crafted sustainably.
You May Like: Kylie Don Julio
Cinco De Mayo Is Not Mexican Independence Day
Many Americans believe that Cinco de Mayo also represents the day that Mexico gained its independence as a country, but that belief is wrong. Mexico has a separate holiday, “Grito de Dolores,” for its independence day, which occurs on September 16. The name comes from the town of Dolores where the independence movement in the country began.
Corona Dominates The Beer Market On Cinco De Mayo
So retailers, now that you see the opportunity Cinco De Mayo offers, take advantage next year by providing your consumers with the right tequila and beers to celebrate one of the most influential drinking holidays in the world.
If youre interested in finding out more about our Real-time, AI Marketing Platform and how you can access real-time insights for your company contact us at www.loopinsights.ai
Insights provided by: Loop Data Exchange
Also Check: How Many Calories In Svedka Mango Pineapple Vodka
Do Tequila Sales Increae On Cinco De Mayo
Tequila will definitely lead to strong sales for retailers on Cinco de Mayo 2021, says Paquette. Tequila is a staple for the holiday and will be a key sales driver in years to come, he says. Tequila is becoming an all-year-round favorite of the category as it grows in popularity.
How Many Pounds Of Avocados Are Consumed By Americans At Cinco De Mayo Every Year
According to statistics provided by Mission Produce, Inc, the global leader in sourcing, producing, and distributing fresh Hass avocados, this years celebration of Cinco de Mayo will see at least 100 million Americans participating. Additionally, avocados could be consumed in the amount of 70 million pounds.
Read Also: What Mixes With Jim Beam Peach
Recovery During The Holidays
The pressure and strain of various holiday seasons and occasions are not lost on the treatment community, so there are many assistance options for binge drinking or a problematic dependence on alcohol. Residential rehabilitation facilities tend to have more available space during the holidays, so getting into a program of choice becomes much easier. Waiting until January increases the risk of being put on a waiting list because that is when most people, burned out on seasonal celebrations, try to get into treatment.
Naturally, being in a treatment program during an important holiday has its downsides, but it also means that you will avoid all the triggers and temptations that come at the time. If you are concerned about your drinking, not being near alcohol or people who are drinking alcohol and encouraging you to drink along with them will help you enjoy a special occasion without the risk of relapse or running into a problem because you had too much to drink. Much like sober student groups on college campuses, a good treatment facility will still have a Christmas party or a Halloween celebration but with healthy alternatives to binge drinking. Supportive family members and close friends will be part of these celebrations, so you do not have to feel that you are missing out on spending a special occasion with loved ones.
Who Drinks The Most Tequila
Mexico is considered to have the most tequila consumption per person, with about 1 shot a day. Although the United States consumes more tequila than Mexico, it is Mexicans who consume about 1 shot per person. I drank three pints of water. It takes 63 liters a year to drink. Only a few Americans drink alcohol. The amount of pints is 0. An average person consumes 36 liters of water.
Don’t Miss: Patrón Guillermo Del Toro Cost
Celebrating Around Binge Drinking
Regardless of the occasion, binge drinking is a serious problem. The Centers for Disease Control explains that drinking too much too fast causes a variety of injuries and chronic conditions as well as alcohol poisoning. It increases the risk of sexually transmitted diseases and unintended pregnancies while also putting a fetus in harms way.
Fortunately, however, there are many ways to enjoy holidays and special occasions while going easy on the alcohol or even avoiding drinking entirely. As the police departments in Colorado and California said, spacing out drinks to one per hour or drinking lots of water between your drinks will ensure that your bodys metabolic system is able to stay on top of all the alcohol it has to process. Additionally, going out to celebrate a holiday with a sober friend or designated driver can help people moderate their alcohol consumption.
For college students, who are among the most likely people to face the temptation to binge drink for any kind of celebration, the Huffington Post has some suggestions on how to stay safe. For example, there is always studying to do, so bowing out of a party because of an imminent deadline is the ultimate excuse.
Many bars also serve nonalcoholic drinking options, which present a completely safe way to join in with the festivities. Around holidays, some bars offer promotions for nondrinkers, such as free drinks, in order to promote responsible drinking.
What Other Countries Celebrate Cinco De Mayo
Celebrated mainly in the United States and Mexico, it celebrates the victory of the Mexican army over French forces at the Battle of Puebla on May 5, 1982.Celebrated mainly in the United Statesthe United StatesWho Is America? is an American political satire television series created by Sacha Baron Cohen that premiered on July 15, 2018, on Showtime. Baron Cohen also stars in the series as various characters and executive produces alongside Anthony Hines, Todd Schulman, Andrew Newman, Dan Mazer, and Adam Lowitt. https://en.wikipedia.org wiki
Also Check: Does Whole Foods Sell Vodka
Valuing Cinco De Mayo In Margaritas Avocados And Cerveza
Tweet This
Cinco de Mayo may be the biggest celebration of Mexican American culture in the United States. In fact the holiday, which celebrates the victory of an outnumbered Mexican army against the French at the Battle of Puebla in 1862, is more popular in the U.S. than it is in Mexico.
On the occasion of the holiday, FORBES visualized a few telltale indicators of the economic impact of Mexican food and alcohol in the U.S. in five infographics . If Cinco de Mayo helped popularize Mexican culture in the U.S., then these are just some of the beneficiaries.
Cinco de Mayo is a boon to avocado growers, and Americans eat tons of avocados. It wouldn’t be Cinco de Mayo without a healthy dollop of guacamole. Americans eat a staggering 81 million pounds of avocados on Cinco de Mayo.
Nick DeSantis, Forbes Staff
In the U.S., Cinco de Mayo is associated with drinking, and Americans are likely to celebrate with a margarita, or three. The spicy, salty beverage makes up 14% of American cocktail spending. That’s $2.9 billion spent on margaritas every year.
Nick DeSantis, Forbes Staff
Others will clink beer bottles or down tequila shots. Americans consumed almost a billion liters of Corona Extra in 2014, and 127 million liters of Jose Cuervo tequila. The United States is also the biggest tequila and mezcal market in the world.
Nick DeSantis, Forbes Staff
Nick DeSantis, Forbes Staff