How To Sell Spirits At Auction
- Selling your bottles at Whisky.Auction is the second most-rewarding thing to do with your whisky . So if your tastes have changed, or you’re simply looking to raise funds to buy more whisky, please get in touch. You might be surprised to see how valuable your drinks cabinet has become.
Set Up Your Ecommerce Platform
Every online business from pool toys to alcoholic beverages needs a website. Its your companys hub of information, sales, products, content, and customer support. Setting up the technical side of your business can seem like a lot of work, but it doesnt need to be.
Todays customers have short attention spans, especially when shopping online. As such, you need to give them an experience thats engaging, simple, and fast. Research food eCommerce platforms to understand not only whats available, but what you see yourself using. If you feel comfortable and familiar with your platform, it will be far easier to provide your customers the answers theyre looking for.
BlueCart is a DTC food and B2B eCommerce platform that provides all of the eCommerce marketing tools you need to excel. Learn more about how our platform can help you serve customers and make sales by booking a demo.
Do You Want Ice With That
As your whiskey business grows, consider expanding your operations by selling liquor online or learning how to sell wine online. Customers that enjoy your existing products are likely to be interested in more.
Try your hand at selling cookies online or selling baked goods online, which–combined with beverage options–is a perfect subscription box business model. You can level up your customer service even more by providing custom subscription boxes or expand your catalog and learn how to sell products online.
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Why Should I Sell To Master Of Malt
Were open, upfront and honest. Our expert buying team will communicate with you clearly, and well always make you a fair offer based on market values. Put it simply: well look after both you and your delectable bottles!
Heres what one of our wonderful sellers had to say: MoM responded quickly, politely and professionally, and really put me at ease. I got fair prices, and it was all handled quickly and easily. I would recommend my friends sell their bottles with MoM.
Is It Legal To Sell Whiskey
Yes, it is legal to sell whiskey. Its also essential to follow all laws and regulations pertinent to your place of business. Just like other alcoholic beverages in the United States, whiskey can only be sold to adults that are 21 or older.
Whiskey can only be produced by a licensed manufacturer and only sold by a licensed dealer, distributor, or retailer. When selling whiskey across state lines, you must have a shipping license that corresponds to every state youre doing business in.
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Benefits Of Using Liquid Whisky
- Low buyer commission – 8% including VAT
- No seller commission
- Buyers and sellers specify the price they are happy to trade at with no cost. No being outbid at the last minute or overbidding. No need to pay for reserves or listing fees
- Sellers only post bottles after finding a buyer and send them directly to the buyer. No sending bottles without knowing how much they might sell for
- Buyers can express their interest in bottles, sellers can then see potential buyers before listing a bottle for sale
- Buy and sell at any time. No waiting for the next auction
- Numerous features to help manage your whisky collection
Inside The World Of Black Market Bourbon
June 29, 2020 | Sean Evans
The term flipper sounds so bad, Paul H.* groans after I casually refer to him as such. As the midday sun streams in through his kitchen window, he leans back against a folding table thats overflowing with whiskey-shipping supplies, running a hand through his bed-head hair. I sell high-end whiskey as a middleman, he clarifies. My eyes drift to ogle another table full of enviable whiskiesHirsch Select 25, Sazerac 18, and Hibiki 21 year olds. Pauls makeshift processing center is not what youd call tidy. Childrens books, plastic bags, and crumpled cash fill the occasional voids between the rare bottles packed upon the stained table.
But I never feel bad about selling whiskey, Paul admits. Its like walking into a store, seeing 10 lotto tickets, one of which is a winner, and taking any of the nine losers. You dont leave winners on the shelves. Im not ruining whiskey. Im not the reason people cant get Van Winkle. Im one f******* person. I dont have that much power.
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Pa Liquor Control Board Will Hold Lotteries To Sell Rare Whiskey
Whiskey aficionados will have a chance to buy rare bottles of bourbon through the Pennsylvania Liquor Control Boards lottery system.
The PLCBs Limited-Release Lottery will allow customers the chance to purchase 425 bottles of rare whiskeys in five separate lotteries, each with multiple drawings.
The first lottery will feature the Buffalo Trace Antique Collection, which are aged at least 15 years. Each 750 milliliter bottle retails for $109.99. Winning entries are limited to one bottle per participant, and will be removed from subsequent drawings in the same lottery if chosen.
The Buffalo Trace Antique Collection lottery includes:
- Eagle Rare Straight Bourbon 17 Year Old 101 Proof 12 for individual consumers, three for licensees
- Sazerac Straight Rye Whiskey 18 Year Old 90 Proof 23 for individual consumers, seven for licensees
- William Larue Weller Straight Bourbon Barrel Proof 68 for individual consumers, 22 for licensees
- Thomas H. Handy Sazerac Straight Rye Whiskey Barrel Proof 135 for individual consumers, 45 for licensees
There will be an additional four lotteries for the following:
Pennsylvania residents can register for one or multiple lotteries or drawings through the Fine Wine and Good Spirits website, with a deadline of 5 p.m. on Friday, Nov. 19.
Selling Whisky Via Our Auction Coordination Service
Following the rise in the value of whisky, coupled with the need for a legal way for the public to sell whisky online, a few entrepreneurs set up specialist, online whisky auctions. They started to appear around 2010 and grew in number each year. As of 2021, there are over 20 specialist online whisky auctions and they can be a great place to sell your whisky online. The main of the specialist online auctions is to help you sell whisky online, but how do they achieve good prices when they only sell whisky online?
These auctions cater only to the sale of whisky and as such are able to be very targeted with their marketing. This had the result of opening up the whisky market to the world as the sale and purchase of rare bottles of whisky became more accessible and user friendly. The significant increase in the value of whisky from 2010 onwards can certainly be attributed, at least in part, to the rise of online auctions, but arguably their most important asset is the fact they are completely legal!
We have partnered with one of the leading online whisky auction houses to provide a service that helps our clients get their bottles to auction quickly and efficiently. Once your bottle is at auction you can watch live as bidding commences and your bottle passes to the hands of a new owner.
If you are interested in selling your bottle through our service then please email some images of your bottle standing upright to
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Selling Whisky Via An Online Retailers
Another way to sell your whisky online legally is to sell direct it to a whisky retailer. There are dozens of retailers online and they will buy your stock to re-sell on their websites. Although retailers were once a very popular way of selling whisky online the majority are wary of buying stock at the height of the market so they are often quite coy with their offers.
A Note Of Caution: Online Fraud In 2021
With the rise in the value of single malt, there have been greater instances of fraud in the market.
Selling your whisky online can be a seamless experience if it is done through a reputable company. Before you decide to sell you should always do your research on the company/website through which you are selling.
Look at the reviews. Are they verified? Are they numerous? Have the people that have reviewed the company done so for multiple other companies? Sometimes a business will buy fake reviews, so it is important to be vigilant.
If in doubt, ask for a second opinion or suggestions from a trusted source, use Companies House as a background check and look for verified reviews from trusted sources.
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Selling Whisky At A Traditional Auction
We cant write a guide to selling whisky without mentioning the traditional bricks and mortar salerooms, as they were the birthplace of the resale market for whisky. Although they used to have a monopoly on the market, all of the above options have really eaten into their dominance and traditional auctions are now sadly in decline.
High commission rates for buyers and sellers and the lack of focused marketing are the main reasons for this demise.
Many of the traditional salerooms sell antiques and collectors items as their mainstay, with whisky being a small part of their calendar of sales. As such, their marketing budgets for whisky are often not as high as the online options so they do not achieve the same reach to the specialist buyers and often dont achieve the best prices.
The real nail in the coffin for the traditional salerooms though is the commission they charge both the buyer and seller. Standard selling fees are 18% for the seller AND 28.8% for the buyer. What that means is you only receive 53% of what the buyer had to pay for your bottle. The high buyers premium is taken into account by buyers and as such they reduce their bids accordingly.
Online Whisky Auction: Buy And Sell Iconic Rare & Collectible Whisky
Whisky Auctioneer hostsmonthly onlinewhisky auctions which providean easy and accessible platform to find an unrivalled selection of rare Scotch whisky including The Macallan and Bowmore, Japanese Whisky, Irish Whiskey, Bourbon and other World Whiskies. Our live whisky auctions also feature other spirits such as Cognac, Armagnac, Tequila,Rum, Vodka, Gin andWine.
If you are interested in selling whisky online, we provide a completely hassle-free service with free expert valuations, complimentary bottle collections across the UK and the market authority to reach a global audience of interested buyers. We’d love to helpbuy or sell rare whisky at auction, so for more information pleasecontact us.
Worlds Oldest Known Whiskey Sold At Rare Auction
The bottle of Old Ingledew Whiskey, believed to be the worlds oldestwhiskey still in existence, sold for more than four times its pre-sale estimate during Skinner Auctioneers June Rare Spirits online auction.
It fetched $137,500. It had been thought that legendary financier John Pierpont Morgan had acquired the bottle on a visit to Georgia, but further research has now revealed that it was part of a batch of whiskey and Madeira he purchased from the Ridgely family of Hampton Mansion in Maryland in 1902.
Carbon 14 dating analysis carried out by the University of Georgia, and later evaluated by the University of Glasgow, concluded that there was a 53% probability that the whiskey was distilled between 1763 and 1803 the era of The Revolutionary War and the 1790s Whiskey Rebellion.
However, the research also gave the whiskey an estimated age of 195 years, which would place it in the 1820s still older than the 1847 bottle of Bakers Pure Rye Whiskey currently recorded by Guinness World Records as the oldest known whisky in the world.
Although there is no record of an Old Ingledew brand, the whiskey was bottled by Evans & Ragland, described as a grocer and commission merchant, in Lagrange, Georgia, probably in the 1860s. Old Ingledew may have been a proprietary label used by the grocer.
The bottle was recently found by Rex Woolbright while sorting through the estate of his late uncle, Logan Drake, Garden & Gun reported.
Where Can I Sell Whiskey Online
With the basics of online whiskey sales covered, youre probably wondering where you can list your drinks for sale. There are five primary methods for selling whiskey online:
- Selling direct to consumer. This can be one of the easiest methods to use, especially if you manufacture your own whiskey. It also allows you a greater degree of control over presentation, branding, packaging, and delivery times.
- Selling to retailers. If you want your products carried in stores, youll need to sell to retailers via online channels. You can start this process by developing relationships with retailers and researching what stores are interested in new partnerships.
- Selling via online auction. Auctioning is basically the same online as it is offline. Auctioneers list rare and desirable products and buyers compete to land the highest bid. Heres a list of popular online whiskey auction sites:
- Acker Merrall & Condit
- Whiskey Online Auctions
- Skinner Inc.
- Selling through a whiskey broker. A broker is the third-party platform or individual who facilitates transactions. Whiskey brokers are great options for both manufacturers and buyers who dont prefer the auction route. Most brokers also offer speedy online whiskey evaluation, which makes it easier to select or list the drink you want.
- Selling through traditional auction houses. These are events where whiskey collectors from around the world gather to bid on rare and high value whiskies. Here are some of the most well-known auction houses:
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How Much Is My Whisky Worth
As seasoned whisky buyers, our small team at The London Wine Cellar is well placed to value your whisky, whatever variety it may be. We provide a number of ways to get your bottles valued and subsequently sell your whisky online via our contact form, sending photographs to our dedicated WhatsApp number, or coming in to our East London cellar to discuss the sale in person. Selling to us offers several advantages we are able to provide a competitive, obligation-free quote quickly, we organise the collection of bottles to suit you and only send out via specialist couriers, and most importantly, well transfer your payment as soon as we have quality-checked your bottles. We currently have our eye on all old and rare bottles from Scotland, Ireland, Japan and the USA but are always keen to discuss your bottles, whatever they may be.
The Most Experienced Old & Rare Team In The World
Our buying team is led by The Whisky Exchange co-founder Sukhinder Singh, who has been collecting and trading old and rare whisky and spirits for more than 30 years and is regularly called on to consult for distilleries and auction houses. We are passionate about fine spirits and would love to buy your bottles. Click here to request a valuation.
We Bought More Than £10 Million Worth of Old and Rare Bottles in 2018 alone
The global market for these spirits has grown significantly in recent times, with the value of rare expressions more than doubling in the past few years alone. The Whisky Exchange has an enviable reputation as a leader in this field:
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The Market For Selling Whisky In 2021
The market for bottles of rare single malt whisky has remained buoyant even throughout this turbulent year. Bottles continue to break records and distilleries continue to release new and unique bottlings.
As you are probably aware by now, the market for single malt scotch whisky has risen dramatically over the last few years. There was huge growth in 2020 for certain bottles through lockdown and this growth has continued through 2021. A good example demonstrating just how much the market has risen is Macallan Private Eye. It was first released in 1996 with a retail price of £36. It was a limited edition of 5,000 bottles and was advertised for sale very widely across national newspapers.
Just 11 years after release the value had jumped to £240 at auction quite a healthy 566% ROI. Jump forward another 10 years to 2017 and the auction price had jumped again, but this time to £1,500 .
The market then took a real leap and the market reached its peak in October 2018 with prices for Private Eye reaching a staggering £4,000 . This moment also marked a turning point for the market. Prices have been gently falling ever since as the market has become saturated with bottles.
In early 2021 we have seen the price of Macallan Private Eye jump to around £4,000 to £4,500 proving the appetite remains for this bottle.
What Is Your Bottle Of Whisky Worth
Do you have a rare or collectable bottle of whisky? Have you ever wondered what your bottle of whisky is worth, or what price you could get for it if you chose to sell?
Explore our detailed guides to the value and history of individual bottles of single malt and blended whisky below, and read our handyguide to selling whisky online.
Please get in contact for a free valuation on your bottle using our online form. Alternatively, if you are looking for information on whisky casks, please sell our dedicated buy a cask and sell a cask sections.
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Cons Of Selling Your Whisky With Mark Littler Ltd:
- As the price is set in advance there is no chance the price will exceed the agreed price.
- We often cannot help with brokering the sale of individual bottles worth less than £150. However, we can help consign your bottle to Whisky Auctioneer.
- As many of our clients are overseas offers can take 3-5 working days to be finalised.