Dwayne The Rock Johnson Has Launched His Own Tequila
You won’t be putting up a fight against this tequila
Anyone who has spent more than five minutes on Dwayne The Rock Johnsons Instagram page will know that this man likes a good drink. Not just any drink though – tequila.
Now, the WWE wrestler has taken this love one step further as he plans to launch his own tequila brand.
Teremana Tequila will be available for fans to buy from early next year, and the Fast and Furious actor celebrated the news with a picture of himself and his team outside the distillery.
And, if the caption is anything to go by – this is not just some crappy celebrity spirit – The Rock is taking it seriously.
Writing on Instagram, he said. TERA means of the earth and MANA is our powerful Polynesian spirit that guides us. Spirit of the earth.
Our goal is to create a tequila that is the best quality and taste, but done the right way – by hand. Small batch, hand-crafted tequila from our Teremana blue agave, maturing in the highlands of Jalisco, for everyone to enjoy.
Thats all we have to go on for now, so no prices yet nor any news on whether itll be available in the UK, but we do know hell face fierce competition from celeb spirits from the likes of Nick Jonas, whose tequila launched earlier this year.
Though, were not sure wed want to be pitted against The Rock in any fight – spirit or otherwise – so we reckon, hell probably be okay.
- Fancy a bottle while you wait, here are our picks for best tequila
Dwayne ‘the Rock’ Johnson And Teremana Tequila Are Encouraging The Nation To Support Local Restaurants With Groundbreaking Guac On The Rock Initiative
Dwayne Johnson’s Teremana Tequila is Thanking Everyone For Supporting Their Local Restaurants by Picking Up the Check for up to $1,000,000 in Guacamole
NEW YORK, April 7, 2021 /PRNewswire/ — Dwayne ‘The Rock’ Johnson and his ultra-premium small batch tequila, Teremana, have launched “Guac on the Rock”, an initiative to encourage people around the country to go and support their local restaurants. From May 1st through May 5th, Johnson’s Teremana will reimburse restaurant goers for their guac, up to $1,000,000 of guac, when they purchase guacamole with any Teremana Tequila cocktail. The initiative, aimed at encouraging people to dine out however they feel most comfortable – dining inside or outside at the restaurant or for take-out, will help spur consumer confidence and generate millions of dollars of additional revenue and tips for restaurants and its servers hard-hit by the pandemic.
Dwayne ‘The Rock’ Johnson and his ultra-premium small batch tequila, Teremana, have launched “Guac on the Rock”
Consumers 21 and over who purchase a Teremana cocktail with an order of guacamole will be reimbursed up to $10whether they dine in or take out . To locate restaurants that carry Teremana ultra-premium, small-batch tequila, head to the Find Us page at Teremana.com.
How To Drink Teremana Tequila
Dont waste your time shotting this tequila because youll get far more enjoyment out of sipping it or mixing it into cocktails. If you want to drink your tequila in an authentically Mexican way , youll need some small, juicy, light-skinned limons and a small amount of salt.
You can still use a shot glass, but try to find a traditionally Mexican one. These are typically taller and thinner than standard shot glasses and you can find one by requesting a caballito, which means little horse. Youll want to savour your tequila sip by sip instead of drinking it all at once. Its okay to throw back your tequila with a squeeze of lime and a dash of salt but keep in mind this is how very young tequila is drunk in Mexico. Anything worth savouring is enjoyed slowly.
If youd rather drink your tequila in cocktail form then its important to choose accompanying liquids that bring out all of the best parts of your tequila without overpowering its unique qualities. Fruity, zesty mixers go brilliantly with tequila, as does anything with a sour undertone. Tequila blanco is the standard choice for tequila-based cocktails, as its the cheapest type of tequila with plenty of interesting characteristics. Or, if youre replacing whiskey or bourbon with tequila in a cocktail, opt for the reposado.
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Hydration has always been top of mind for me, says Johnson, who regularly broadcasts his workout regimen to 275 million followers on Instagram. This goes back to when I was a teenager, just dipping my toes into the realm of health and fitness. Ive always been very particular with what I ingest, particularly with beverages.
So it wasnt too much of a stretch to see him enter the energy drinks space earlier this year with the launch of Zoa, marketed as a health-conscious choice for pre- or post-workout regimens. And his year-and-a-half-old Teremana Tequila has moved 1.4 million cases in its first 16 months, the fastest liquor launch in industry history.
According to Johnsons business partners, this speaks to more than simple celebrity appeal. DJ is not a showbiz partner, though he is in showbiz and he is definitely unique, explains John Shulman, co-founder of Zoa. He is a creator sometimes of businesses, sometimes of content but always as a true principal in the process.
For Teremana, that meant much more than frequent social media selfies with new product. Johnson got on the ground with distillers in the highlands of Jalisco, Mexico, to develop the actual liquid entering the bottle. He even helped conceive the name, riffing on the Latin word for earth with the name of a supernatural spirit from Polynesian lore.
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This Is The Rock’s Favorite Way To Drink Tequila
In the year and a half since Dwayne Johnson launched his tequila brand, Teremana, he has learned a lotincluding the best foods to pair it with.
In March 2020, Dwayne “The Rock” Johnson’s tequila brand, Teremana, was supposed to launch with a full-scale marketing campaign. But when the pandemic hit, Johnson decided to take a different approach. He started hosting “Teremana Tuesdays” on Instagram Live, addressing the isolation that everyone was feeling in the early days of the pandemic.
He’d make , answer questions, and talk about silver linings amid a confusing time. “I did that every week and developed a real connection with the consumers,” Johnson said. His unique style paid off: By the end of 2020, Teremana had sold 300 cases of tequilaa record-breaking amount of sales in comparison to any other spirit in its first year of business.
“I’m really grateful that consumers didn’t only trust the new brand, but they all made a point of sending in these videos of themselves enjoying Teremana,” he said. “It became this really unique experience with a tequila.”
While Teremana has been 10 years in the making, it wasn’t until five years ago that Johnson connected with a family-owned distillery in the highlands of Jalisco, Mexico. Together, they built a new distillery exclusively for Teremana, and 113 distillations of Teremana Blanco were created before Johnson was satisfied. “I wanted to make sure that I went into the venture with respect and reverence to the culture,” he said.
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Dwayne Johnson Launching Tequila Brand
Dwayne The Rock Johnson is launching his very own brand of tequila.
The 47-year-old actor and former wrestler has taken to Instagram to unveil Teremana Tequila, his own brand of the alcoholic beverage that fans will be able to buy in the first quarter of 2020.
Posting a picture of himself alongside the distillery crew, he wrote “The name is official.
“Ladies and gents, I proudly bring you, TEREMANA TEQUILA, he posted.
“TERA is meant to represent “Terre” which means of the earth and MANA is our powerful Polynesian spirit that guides us.
“Spirit of the earth.”
The Fast and Furious actor went on to explain the process of making the beverage, and said plans for his own brand had been in the works for “years”.
“Our goal is to create a tequila that is the best of quality and taste, but done the right way – by hand, he said.
“Small batch, hand-crafted tequila from our Teremana blue agave, maturing in the highlands of Jalisco, for everyone to enjoy.
“After years of hard work, this blessing is truly a dream come true – but it’s just the beginning and there’s much work to be done.
I’m committed with my team to bring you the best tequila, because quality and legacy are what matter most.
“From all of us here at Distilleria’ Teremana, we invite you to COME HAVE A DRINK.
“The tequila of the people.
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Crafted In A Small Mexican Town
Crafted in a small Mexican town, amidst the highest peaks of the Jalisco Highlands, every step of our tequila-making process is meticulously done to create delicious tequila that truly honors the land it comes from. Utilizing local businesses and practices allows us to create our sustainable ultra premium tequila.
Dwayne Johnson Announces Teremana Aejo Launch
Dwayne The Rock Johnson has announced the launch of an añejo expression if his Teremana tequila range.
The Hollywood star took to Instagram on August 11 to make the announcement that his añejo tequila would launch this October.
Thank you for waiting so patiently to taste the Teremana Añejo, wrote Johnson. My master distiller team and I, feel our añejo is finally aged to perfection and now resting in our Teremana Distillery Barrel House in Mexico ready to be bottled up and delivered straight to you.
The Rock made his name in professional wrestling and went on to become one of Hollywoods biggest stars before launching Teremana back in late 2020.
Johnson added: Get ready because our Teremana Añejo delivers delicious notes of rich warm oak and vanilla with a lightly sweet and complex finish.
Its made only with fully mature highlands agave, roasted in our traditional brick ovens, distilled in our handmade copper pot stills and aged in our American whiskey barrels.
Using the same small batch process as our blanco and reposado, the making of our añejo is all by hand – even down to the final step of the deep black, hand-dipped wax finish.
Johnson has 260m followers on Instagram.
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Guac On The Rock Will See Dwayne Johnson Pick Up The Tab For $1000000 Of Guacamole
These days, it’s hard to throw a lime wedge without hitting a celebrity-endorsed tequila.
Musicians, actors, Instagram-famous models… it seems like everybody’s got one.
But only one tequila is backed by the Rock.
And, more importantly, the actor and potential future president wants to buy you guacamole for Cinco de Mayo.
Guac on the Rock is a new initiative by Dwayne Johnson and his tequila brand, Teremana, that is running now through May 5. They will reimburse you for your guacamole when you purchase it alongside any Teremana tequila cocktail. The program is meant to spur business for restaurants and workers hit hard by the pandemic.
The timing is two fold, as Johnson’s birthday is May 2.
No better way to celebrate my 397th birthday, than with all of us helping our favorite local restaurants get back on their feet, all while drinking some Teremana and enjoying our favorite guacamole,” says Johnson. He mentions that the bar and restaurant industry needs everyone’s support, so he’s hoping that this initiative helps bring people and money back into the businesses. Lets go help them out, enjoy some amazing drinks and food and say thank you for all they do. And let everyone know that the guacs on the Rock!
Here’s how it works:
Look, you’ve never needed a reason to drink tequila and eat guacamole. And you don’t need one now. But it’s hard to turn down free guac.
And it’s nice to see the Rock’s “Hobbes and Shaw” money going to a good cause.
Handmade Copper Pot Stills
After our open tank fermenting process, Teremana is then distilled using our handmade copper pot stills. These stills were made by a local artisan on the premises of the distillery. The nature of the handmade copper stills not only harkens back to the days of traditional tequila making processes, but also produces a cleaner, smoother tequila.
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The Rock Takes Teremana Tequila To Canada
Dwayne The Rock Johnson has launched his ultra-premium Teremana Tequila brand in Canada.
Teremana Tequila will initially be available in Ontario, before being rolled out to British Columbia, Manitoba, Saskatchewan and Nova Scotia.
Johnson announced the news on Instagram by sharing a video clip in which he joined a group of friends during their Zoom happy hour, who have been requesting Teremana in Canada for some time.
Johnson wrote: After waiting an entire year, Teremana is available now on www.lcbo.com and in stores in Ontario!
Thru the spring and summer we will continue to roll out production in Canadian stores across all provinces.
Canada, thank you for being patient and enjoy the most exciting, delicious and record-breaking Tequila in the world.
Teremana was founded by Johnson, Dany Garcia, Jenna Fagnan and Ken Austin, and launched in March 2020.
The Tequila is produced using 100% Blue Weber agave from the Jalisco highlands. The range currently comprises blanco and reposado expressions.
In December last year, Johnson revealed Teremana was on track to sell 300,000 cases in its first year.
Speaking to The Spirits Business earlier this year, co-founder Fagnan revealed the brands ambitions to become a million-case-selling Tequila.
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Jenna Fagnans Helping Dwayne The Rock Johnson Bring His Small
Jalisco, Mexico is a long way from the small village outside Anchorage, Alaska where Jenna Fagnan was born. Yet roaming the agave fields of Mexico with Dwayne The Rock Johnson, she found a common thread: The entire community gets together to socialize, she says, recalling her childhood. Its very community-based, and one of the reasons I love Mexico is that people socialize at that community level in such a wonderful, hospitable way.
Fagnan never imagined shed be exploring Mexico with one of the worlds biggest stars. Growing up with a mother whose motto was girls can do anything, she spent her time playing Tee-ball and pursuing gymnastics, and started working in restaurants at 14. She later headed to San Antonio, Texas to study business, chemistry, and Japanese, and she supported herself by working in Mexican restaurants, which ignited her passion for tequila.
Back then, there was very little on the back bar, Fagnan says. You had one whiskey, two vodkas, one tequila. Everyone was drinking mixto tequila and not feeling great the next day. I remember someone coming in to talk about tequila and learning how there was real tequila out there that was made in a respectful way and didnt have stuff added to it. I found that fascinating, so I loved tequila from then on but never did I think Id work in the business.