The Challenges Of Filming A Female
Whether its marketing a fledgling tequila brand or shooting an indie film, flexibility while keeping an eye on results is critical for its survival.
In this clip, Cynthia and Susan discuss the changes and challenges of filming Salt, Liquor, Lime, a female-driven comedy, and where theyd like to ultimately end up.
What Can I Eat At Cabo San Lucas Cabo Wabo Cantina
Cabo Wabo Cantina is open for lunch and dinner, from 9 am until 2 am daily. At lunch, try the Waburrito, stuffed with chicken sauteed with garlic, tomatoes, chipotle cream and onions, finished with jack cheese and cream. Signature dinner entrees at Cabo Wabo Cantina include Sammys Tequila Shrimp, sauteed with garlic and serrano chile, and deglazed with lime juice and Cabo Wabo Tequila Reposado, Beef Filet Cabo Wabo, topped with a dijon-cream reduction and served over mashed potatoes and crispy onions.
About Cabo Wabo Reposado
Recognized as one of the finest tequilas in the world, this Reposado delivers a distinctive experience that even the most discerning drinkers find delightful and unique. An assertive nose of sweet lime, orange and fresh herbs excites upon pouring. Maturation in American oak casks for 4 to 6 months infuses our Reposado with a bold peppery flavor and hints of fruit that linger on the palate briefly, followed by a long, spicy finish. A truly incomparable spirit, Cabo Wabo Tequila Reposado is ideal for sipping solo or in a top-shelf margarita or other mixed drinks.
- Amber-yellow color
Alexander Perez, Founder of Tequila Aficionado, interviews Sammy Hagar in this classic Founders Feature from the Tequila Aficionado vault.
Sammy Hagar has since sold Cabo Wabo to Campari, but he continues to live the Cabo Wabo lifestyle that he describes in the interview.
Look for our reviews of Cabo Wabo tequilas Blanco, Reposado, Anejo and Diablo coming soon to tequila Aficionado.
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T1 Tequila Uno Estelar Aejo
It’s quite common for añejo tequila to be compared to cognac or single-malt scotch for its depth of flavour. T1 Tequila Uno Estelar Añejo, crafted by master distiller Germán González of Chinaco fame, easily earns that distinction thanks to the robust flavours suffused into the spirit from sitting in scotch barrels for two years . The result is a smooth spirit that, bottled in a tear drop-shaped crystal decanter, belongs on the top shelf of the bar.
Aroma + taste: Aroma of toffee and herbs. Bittersweet cocoa flavours and hits of ripe peach and citrus, with lingering spice. Reserve Estelar Añejo for evenings in the man cave spent debating stock futures or cursing the Canucks .
Rule no. 4 about tequila: Dont go for the “gold.” A tequila with the word “gold” on the label is mixto the colour comes from additives . Reposado and añejo tequilas get their golden and carmel hues from the aging process.
And The Award Goes To
Salt, Liquor, Lime, the short film, premiered on January 24, 2014 to a full house at Skinnys Lounge. Guests were treated to cocktails and laughs and the cast and crew were given a proper send-off.
Like a start-up tequila brand, hopes and dreams are nurtured by hard work and care. Film festivals like South by Southwest , the Sundance Film Festival and many others are certainly a possibility for Cynthia and Susans project.
Whether a newcomer tequila envisions itself to be the next Cabo Wabo or Peligroso, or Salt, Liquor, Lime promises to be the next Bridesmaids or The Hangover is anyones guess. But like any indie film or indie tequila, its not just about the buzz behind your brand, but how well your story is told.
Keep it here on TequilaAficionado.com to see how this tale ends.
If youd like to support the indie film Salt, Liquor, Lime, go here.
Follow Salt, Liquor, Lime on . And on Twitter
Skyy Spirits is building on its recent growth spurt.
Skyy the San Francisco-based North American base of operations for Italian parent Gruppo Campari is looking to add at least six and staffers to its current roster of 92, including senior brand managers for its Wild Turkey bourbon and Cordials brands.
In June 2009, just after Campari made San Francisco its North American headquarters, Skyy had 62 staffers, most of them based in the city, with a small production facility in San Jose and a few workers in home offices.
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A Triumphant Return to Tejas
On this soggy and swampy St. Patricks Day, I was graciously invited to spend the afternoon at Sams Burger Joint by Mexican Moonshine creator and indie music rock star, Roger Clyne. He had arrived in Texas for a busy week of concerts at the famed music, media, film conference and festival, South By Southwest in Austin.
With additional gigs in San Antonio and New Braunfels, this night he was slated to perform an acoustic set at Sams Music Hall with his Arizona Peacemaker compadre, Jim Dalton. The rest of the band would catch up later as they traveled by bus.
Over a burger and a cerveza , Roger and I caught up on current events.
When We Last Left Our Hero
When we last saw Roger Clyne & the Peacemakers in 2013 and sipped and talked tequila on his tour bus, his then Texas spirits distributer had suddenly and unceremoniously dumped Mexican Moonshine tequila, despite its growing sales and Rogers staunch Texas fan base.
Undaunted, he continued to seek more adequate representation for Mexican Moonshine in what is arguably one of the biggest tequila-consuming states in the Southwest.
This time around, Clyne elected to join forces with a much
smaller, boutique distributer. However, he is keenly aware that such a decision can be a double-edged sword in the spirits business.
Coming Back With a Vengance
Due to the heavy Mexican cultural influence of his rugged
Is Tequila A Real Town In Mexico
It is about an hours drive from Guadalajara, Mexicos second largest city and capital of the state of Jalisco, where Tequila has a population of approximately 27,000 people. In the region of Tequila, the volcanic soil proved fertile for growing agave plants, and this area was one of the most important regions of mezcal production.
Is Tequila A Region
This is a valid Appellation of Origin, which can only come from 181 municipalities in five Mexican states, which is the entire state of Jalisco, as well as parts of bordering states Guanajuato, Michoacán, recognised Appellation of Origin and can only originate from an officially delimited region, which includes 181 municipalities in five Mexican states, being the entire state of Jalisco and specific bordering areas of the surrounding states of Guanajuato, Michoacán and Nayarit.
Sammy Forms Partnership For His Cabo Wabo Tequila
Luxury Tequila Line To Go Global
Watch here to watch a live interview with Sammy about the news.
SAN FRANCISCO, CA Skyy Spirits announced today that they will join professional rock and roller and tequila connoisseur Sammy Hagar in expanding his world class tequila line of Cabo Wabo® Reposado, Anejo, Blanco, and new ultra luxury Cabo Uno when Gruppo Camparis controlling interest in Cabo Wabo becomes effective in January of 2008.
Sammy Hagar and Skyy Spirits share the same passion for quality, luxury and style, said Gerry Ruvo, President and CEO, Skyy Spirits. Cabo Wabo is known among tequila connoisseurs as the ultimate in taste. We look forward to working closely with Sammy and his team to introduce the brand to a global audience.
Sammy Hagar will retain 20 percent ownership of Cabo Wabo and will continue to be intimately involved in the brands quality guidelines and in the marketing designed to expand brand awareness and sales in the US and the rest of the world.
When I created Cabo Wabo, I never dreamed that it would be received so well by my fans and people who really love good tequila, said Sammy Hagar. While I am proud of its success, its time to let the world have a shot at the best tequila on the planet and Campari can help take us there.
About Cabo Wabo Tequila
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Sammy Hagar Explains Why He Decided To Sell Cabo Wabo Tequila
June 20, 20070
In a recent interview with BusinessWeek.com, former VAN HALEN singer Sammy Hagar explains how and why he decided to sell a majority stake in his $60 million-a-year Cabo Wabo tequila business to Campari/Skyy.
“My first intention was just to have this little tequila brand for my friends at the cantina and then bring it to America,” Hagar says. “I thought it’d be awesome if we did 10,000 cases a year. Our first year, we sold 37,000 cases. Then it exploded and it really started getting away from me, because I’m not a good day-to-day business guy. You know, my feet are in the sand day to day. Cell phones on the beach I don’t like it. I feel like an idiot. People look at me funny. I get one white ear out of it, you know what I mean?
“Ever since I started, people have been trying to buy Cabo Wabo even when it was the smallest little company. And as it really started growing in the past few years, I’ve been bogged down with the business side of it. I love this brand but I also have my music business to look after.
“So, when Campari/Skyy Spirits approached me late last year with an offer to go global, I agreed.
Read the entire article at BusinessWeek.com.
How Much Did Sammy Hagar Make From Cabo Wabo
The 80% share of Cabo Wabo Tequila company that Sammy sold to Gruppo Campari for $80 million in 2007 was bought by Gruppo Campari. A further $15 million was sold for the remaining 20% of the property in 2009. Considering Hagar owned nearly 95% of the company, his personal profit from deals was around $95 million.
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A Review Of The Cabo Wabo Blanco Tequila
Tequila connoisseurs always have a favorite, or a brand they can name right off the top of their heads. Rock fans from the 80s and 90s will instantly recognize Cabo Wabo Blanco Tequila, and maybe even in certain areas of California, since it is starting to make a comeback. its a famous brand because of its famous creator and founder, Sammy Hagar of Van Halen and is brand encompasses three styles of tequila, which Ive had the pleasure of tasting. Ive had blanco straight and in cocktails and its an awesome tequila, but not the best Ive ever tried.
Quite possibly the reason this tequila is so popular is because of its famous founder, in addition to genius marketing tactics, but I am of leery about liquor that is created or endorsed by celebrities. I generally like to know very little about what I drink and I dont care to know whos behind the brand. Cabo Wabo Blanco Tequila is one of the most famous brands because of Sammy Hagar and he is hard to avoid. Quite a few newbie rock and rollers want to be associated with this brand en order to boost their own image and get in on the seemingly endless marketing tactics this brand creates especially since Hagar himself signed a guitar and case of Cabo Wabo to charity with his car on a Barrett Jackson celebrity charity auction! It makes it hard to be subjective when taste testing the brand.
Notes on Taste:
The State Of Celebrity Tequila
GrapeStars, an iPhone app that tracks and sells celebrity spirits and wines yes, thats really a thing currently lists 86 celebrities with alcohol brands in its database. Celebrity spirits are red hot in 2021, and that particularly goes for tequila.
It was just in 2017 when George Clooney and his partners sold Casamigos for a cool $1 billion. In 2019, Michael Jordan launched Cincoro Tequila, whose most high-end bottle retails for $1,600. The Rocks brand, Teremana Tequila, became one of the fastest-growing spirits brands ever last year. While in February, Kendall Jenner broke Instagram when she announced the launch of her 818 Tequila.
Just about once a week it seems a publicist contacts me with a press release for some celebritys latest foray into the booze space. Just for laughs, I usually ask if I can have an interview with the rapper or rock star or Hall of Fame shortstop and I am almost always denied. Because these are nothing more than cash grabs. In most cases, the celebrity has no real passion for his tequila, or her clean wine. Does Bob Dylan even know he makes a bourbon?
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Does Sammy Hagar Still Own Cabo Wabo In Mexico
As of 2008, Sammy Hagar owned an 80% stake in Cabo Wabo Tequila which was sold to Compari. Cabo Wabo Cantinas are still owned by Hagar. Several associates of singer Sammy Hagar have sold Gruppo Campari their 20% stake in Cabo Wabo Tequila to Gruppo Campari, who will become the exclusive owner of the brand.
Sammy Hagar And Guy Fieri Introduce Santo Fino Blanco Tequila Los Santo Partnership
LAS VEGAS Legendary rocker and spirits pioneer, Sammy Hagar, has joined forces with acclaimed Emmy Award-winning chef and restaurateur, Guy Fieri, to create a new tequila: Santo Fino Blanco. Launching in May, Santo Fino Blanco is the second spirit in the Los Santo family, joining Santo Puro Mezquila, the worlds first and only blend of tequila and mezcal.
Guy has always been a tequila lover and when he approached me about creating a tequila together it was perfect timing, said Hagar. Sammy and Juan Eduardo Nuñez, the third-generation master distiller that originally worked with him to make his Cabo Wabo Tequila and later Santo Puro Mezquila, had just begun discussions on a new blanco tequila. Guy and I shook hands and a few months later we were sipping the most amazing blanco tequila wed ever tasted.
Santo Fino Blanco reintroduces Hagar into the tequila market after being known as one of the first celebrities to produce and launch a self-made spirit, Cabo Wabo Tequila, nearly 10 years ago. Longtime friends, Fieri and Hagar are now partners in Los Santo with the creation of Santo Fino Blanco.
There are a few things I know, said Fieri. Great food, killer drinks and wild timesand Sammy and I are makin it all happen with Los Santo.
In addition to his world-famous Cabo Wabo brand, which includes Cabo Wabo Tequila and Cabo Wabo Cantina, Hagar is the founder of Sammys Beach Bar Rum and the Sammys Beach Bar & Grill restaurant chain.
About Los Santo
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Did Eddie Van Halen Get Saved
Of course, in April 1981, guitar god Eddie Van Halen, then 26, and prime-time TV sweetheart Valerie Bertinelli were anything but your run-of-the mill couple. Apparently, though, they both knew how to handle Eddies penchant for overindulgence. Miraculously, he managed to keep his white tuxedo spotless.
The Story Of The Og Celebrity Tequila Sammy Hagars Cabo Wabo
This article is part of our Celebrity Tequila series. Read more about the rise of A-lister agave spirits here.
The worlds first celebrity tequila begins with a People spread from December 1983 showing the nuptials of rocker Keith Richards and model Patti Hansen at the Finisterra Hotel in Cabo San Lucas, Mexico. Back in Southern California, a Richards worshipper and growing rock star himself, Sammy Hagar, saw the magazine and thought the luxury resort looked pretty spectacular he immediately booked a trip down with his wife. In those days, there was only one flight per day and, even if there were then mostly dirt roads leading from Los Cabos International Airport to the Twin Dolphin resort, Hagar still thought it was heaven on earth.
Hagar would become a regular visitor to the town of 6,000 on the southern tip of the Baja California Peninsula, visiting roadside taco shacks, basking in the sun and surf with some grilled fish and a local brew, and enjoying glasses of real tequila, which he quickly fell for on a day trip to Jalisco while shopping for furniture.
We went to Tequila and I tried 100 percent agave tequila for the first time it just blew my mind, recalls Hagar.
We drink mezcal right from the bottleSalt shaker, little lick a lime, ohThrowin down, down tryin to reach the bottomWhere the guave worm, well hes mine, all mine
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California Residents: Tap Here For Proposition 65 Warning
|WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol|
|WARNING: Many food and beverage cans have linings containing bisphenol A , a chemical known to cause harm to the female reproductive system. Jar lids and bottle caps may also contain BPA. You can be exposed to BPA when you consume foods or beverages packaged in these containers. For more information, go to: www.P65Warnings.ca.gov/BPA|
Tequila Aficionado Media On The Set Of Salt Liquor Lime
Tequila Aficionado Media first made contact with the co-producers of Salt, Liquor, Lime in the Spring of 2013 via social media. Once production was moved in late August to Southern California during a blistering heat wave, we were invited to join the cast and crew to exclusively record our experiences on the set.
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Is Cabo Wabo Tequila Still Being Made
The taste of this ice cream is so similar to that of the original Cabo Wabo that Hagars fans have enjoyed it. Oh Hell yeah ! According to a reviewer at Tequila Matchmaker, its really like the original Cabo Wabonot the new crap . in Capo Wabo is still housed in Camparis Distillery San Nicolás, which is still owned by Campari.