What Are The Different Types Of Vodka
There are three types of vodka on the market, and the main difference between the three simply boils down to whats been included during the infusion process or whats been added after the distillation process.
High-quality vodkas are 96.5 percent alcohol, while lower quality bottles are 95 percent. A bottle of plain vodka involves only two ingredients ethanol and water, at 60 percent and 40 percent respectively. Plain vodka is the most popular cocktail spirit in the world due to its lack of flavor and any strong aromas or tastes come from the distilling process rather than the spirit itself.
Infusing vodka with fruits or herbs lengthens the creation process by around three weeks. These vodkas have much stronger flavor profiles than plain vodka and can be found on the market in different colors with varying aromas. Its a similar process to whats done when producing gin and results in any number of different varieties.
The skys the limit when it comes to flavored vodka a spirit thats ever-growing in popularity as brands and distilleries discover new combinations and exciting flavor profiles. Its possible to flavor vodka with almost anything, ranging from more traditional fruits to unique and creative offerings like salted caramel, bacon, or chocolate.
How Long Has New Amsterdam Vodka Been Around
New Amsterdam Vodka has only been around since 2011 but has proven that a brands youth has little to do with its path to success. Since its debut, the five-times distilled spirit founded by E. & J. Gallo Winery has set records in sales, selling 1 million cases within its first year of existence, according to New Amsterdam Spirits,
How Is New Amsterdam Vodka Made
New Amsterdam Vodka is made by fermenting mixed grains to produce ethanol and distilling the ethanol five times. Additionally, New Amsterdam Vodka is filtered three times.
As to the specifics of New Amsterdam Vodkas manufacturing process, they are unknown, as E& J Gallo Winery has not disclosed them to the public.
At present, it cannot be confirmed what type of stills E& J Gallo Winerys distillers use to distill New Amsterdam Vodka and whether New Amsterdam Vodka is charcoal filtered.
Read Also: Where Can I Buy Japanese Whiskey
The Good Bad And Ugly From The Green Bay Packers Win Over The San Francisco 49ers
It was nothing that was planned, added Michael Sachs, the director of spirits marketing at E. & J. Gallo Winery, New Amsterdam Vodkas parent company. It was a very organic, very easy thing to do because it was authentic to their brand and just a part of their conversation in talking about the New Amsterdam Vodka brand.
The reason that I think it happened was because we didnt dictate to them what the advertising should be within their podcast. Traditionally, youd say New Amsterdam Vodka, three-times filtered… Those things kind of got thrown out the window because we wanted to be part of the conversation and integrate into their podcast, talking about the brand. Were very fortunate to have that approach and to have that come out of their conversation.
Pink Whitney Lifestyle
Courtesy: New Amsterdam Vodka
It took less than a year to get Pink Whitney onto store shelves and it disappeared almost immediately. Within just six weeks, Barstool Sports CEO Erika Nardini announced that more than a million bottles had been sold.
People are doing things they don’t normally do, said Nardini. Like, you never, ever in the world see people buying flavored vodka by the case. With Pink Whitney, the liquor stores are having to make rules that you cant buy the case because people are just taking entire cases.
Pink Whitney has expanded that reach even further.
Sachs says the Pink Whitney phenomenon is virtually unprecedented.
New Amsterdam Vodka Review By Kgas
I was a Kettle One fan tried and true until a year ago Labor Day weekend when a friend introduced me to New Amsterdam. It has a smooth distinctive taste that challenges, and in a lot of instances surpasses, many of the more preferred top shelf vodkas. My drink of choice is a vodka tonic and I have found that New Amsterdam and tonic is almost like drinking water but with the desired effects. It also comes flavor infused and is great with or without chaser. The peach is amazing!!!!!
Also Check: What Rum Is Keto Friendly
New Amsterdam Vodka Kicks Off Us Campaign
American wine producer E& J Gallo is raising the profile of its vodka brand New Amsterdam with a new US marketing campaign the largest in the companys 84-year history.
A hard-working spirit flows through everything we do, said Michael Sachs, director of marketing for New Amsterdam Spirits.
New Amsterdam Vodka has always been inspired by those who keep their heads down, hustle hard and do what they love. Thats been our approach to crafting our vodka from the start.
The commercial premiered during the NBA Finals on 1 June and will continue to air throughout June during primetime editions of SportsCenter on ESPN.
The campaign launch will include a strong digital presence, with a 24-hour YouTube masthead takeover to reach consumers who are 21 and over on YouTube, a national Snapchat filter and a homepage takeover on Spotify.
In addition, Pour Your Soul Out will come to life through event sponsorships, a video partnership with Complex, publicity campaigns and social media.
In August last year, Premier League football team Crystal Palace unveiled a sponsorship deal with New Amsterdam Vodka, making the brand an official partner of the club for the 2016/17 season.
Check out the full video below.
How A Podcast Helped New Amsterdams Pink Whitney Vodka Launch
Bringing a new alcoholic beverage to the market is a challenge. The energy and sheer amount of hard work required to fine-tune the recipe of a product, get the proper distributors on board, and identify the branding and marketing strategy can be a brutal experience. New Amsterdam and Barstool Sports made this process look smooth and easy when launching Pink Whitney, an extension to the New Amsterdam vodka brand, in September 2019. The new vodka product saw viral success after selling one million bottles within the first six weeks of being on the market, according to a tweet from Barstool Sports CEO, Erika Nardini. In a previous blog post, we dug into why brands should consider podcast advertising in their 2020 media budgets. In this article, well be following up with an exciting example of a successful partnership between brands and podcasts, as we dive into how New Amsterdam Vodkas collaboration with Barstool Sports created viral success for this new product.
You May Like: What Kind Of Drinks Can You Make With Malibu Rum
What Is New Amsterdam Vodka Made From
New Amsterdam is a Modesto, California, producer that launched its gin in 2007 and vodka in 2011. The gin was a nice budget-friendly option on the market, but the brand really took off with New Amsterdam Vodka. It quickly turned heads because it was one of the cleanest vodkas available in the $15 price range. Over the years, the brand released a number of flavored vodkas that rival any of the larger vodka brands.
The base for New Amsterdam Vodka begins with vodka distilled from Midwest grains. Sourced from two neutral spirit distillers, the vodka is comprised of 95 percent corn, with the remainder made of other cereal grains. The vodka is distilled five times and filtered three times through a âproprietary charcoal material.â This results in a surprisingly smooth vodka that is easier to drink than the majority of competitively priced brands.
Donât Miss: Does Whole Food Sell Liquor
The Vodka And Pink Lemonade Combo Went Viral
On the Spittin’ Chiclets podcast, Ryan Whitney urged his fans to try the pink lemonade and vodka suggestion before discounting it. As Whitney told Forbes, “I’ve always loved pink lemonade when I was young, with no vodka in there, so naturally, it was the perfect mixed drink for me.”
Whitney and Bissonnette are no strangers to attention Spittin’ Chiclets is one of the top five sports podcasts in the U.S. . However, the traction that the drink gained certainly was a surprise. According to Investis Digital, almost as soon as the podcast episode was over, fans began posting pictures with the drink.
Initially, Whitney wasn’t convinced that anyone would want to buy a drink with his name on it. He was skeptical about whether the brand would work. He expected people to mock him for his tastes. However, the positive reactions on social media in response to Whitney’s drink preferences couldn’t be ignored.
This social media buzz had Bissonnette thinking about capitalizing on all the interest and attention the vodka was getting. Clearly, the New Amsterdam team was thinking along the same lines. They launched Pink Whitney in the U.S. less than a year after the initial podcast.
Read Also: Which Patron Tequila Is The Smoothest
New Amsterdam Vodka Review By Reesefer
Although the above reviews are true, new Amsterdam does have quite a bitterness to it, but Im quite the heavy weight and only a few vodka redbulls put me on my ass! The smell is very astringent, but it fools you into thinking the vodka tastes like rubbing alcohol. In my area of Washington a fifth of New Amsterdam was $9.99, and just like others above I bought this because I dont have the disposable income for premium top shelf liquor. Although my vodka of choice is Crystal Head this vodka makes a decent substitute when compared to ever-so- cheap Smirnoff, but tastes comparable to the 20 dollar absolut. The taste is almost like grey goose except slightly more bitter. Honestly, this stuff wont be the talk of the town, but could very well be a life of a party hence the only taste that comes through a mixed drink is a slight bitterness. If you like IPAs or a cheap time, New Amsterdam is a good plan B vodka.
New Amsterdam Vodka Review By Pac
I dont understand the bad reviews for this this vodka because my girlfriend just started drink not too long ago and from one taste she just loved the vodka she said it wasnt the least bit bitter and it was super smooth going down and I would have to agree with her it was one of the smoothest vodkas I ever tasted
Also Check: What Drinks Can I Make With Gin
California Residents: Tap Here For Proposition 65 Warning
|WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol|
|WARNING: Many food and beverage cans have linings containing bisphenol A , a chemical known to cause harm to the female reproductive system. Jar lids and bottle caps may also contain BPA. You can be exposed to BPA when you consume foods or beverages packaged in these containers. For more information, go to: www.P65Warnings.ca.gov/BPA|
New Amsterdam Vodka Review By Kelly
I love a great Vodka martini straight up. with onionsand I bought the 100 proof..I do find it a bit bitter.with a n alcohol bite in the end.but for the price it is acceptable
I prefer the high end taste of Chopinbecause it is made of potaotes and the smoothness of Grey Goosebut it is pricey $$never the less enjoy a clean martini up and very cold ..with a few onions.MmmmmKelly M
Read Also: What Do You Mix With Coconut Rum
Pink Whitney Targeted The Millennial Market
Whitney was in his 30s when Pink Whitney was launched. Perhaps that’s why his signature drink intuitively appeals to the millennial market. Pink Whitney’s appeal isn’t just limited to hockey fans either. As Britt West, general manager for E. & J. Gallo told The Gulf Times a year after Pink Whitney’s launch, “Pink Whitney came out of left field and one of the reasons is that it transcends traditional vodka use … It gets a lot of ‘shots’ business that vodka doesn’t because with the pink lemonade flavor, it’s so sessionable. The thing is, people know what to do with it.”
Since Pink Whitney’s life began on social media, it has always been intrinsically linked to the medium, and, by extension, to millennials. The label’s design is bold and social media-friendly. Its affordable price point and the general rise in vodka sales for at-home consumption during the pandemic have boosted the profile of Pink Whitney. The brand’s vibe is incredibly fun and inclusive.
Part of Pink Whitney’s success can be attributed to New Amsterdam’s $10 million Pour Your Soul Out campaign, which targeted millennials through TV advertising and YouTube, as well as a photo filter on Snapchat .
Why Is It Called A Pink Whitney Drink
This cocktail is based upon a bottled beverage from the New Amsterdam Vodka company. They named their drink after one of the Spittin Chiclets Podcast hosts, Ryan Whitney. Ryan is a former NHL hockey player and the podcast is insanely popular. New Amsterdam collaborated with Ryan to create a bottled drink called the Pink Whitney, which has pink lemonade and vodka flavors.
Don’t Miss: Is Whiskey Good For Toothache
Billionaire Vodka $725 Million
Owned by renowned designer Leon Verres, Billionaire Vodka is the most expensive vodka brand in the world. As well as being produced with an original Russian recipe, the spirit is filtered with diamonds. It comes decorated with almost two thousand diamonds set in gold and, despite the price tag, is sold out worldwide.
New Amsterdam Vodka Review By Steven
1.75L $21.00, at room temp, out of a white wine glass
nose: what youd expect of vodka, acetone. but its what you are not smelling is what makes it great.
Taste: light citrus and vanilla and not much else going on. as a vodka should be.
Finish: as fast as it hits your tongue it is gone like a ghost. the alcohol does not linger it almost feels like drinking thin water.
Final thoughts: Fantastic vodka! I picked up a 1.75L for a party of co-workers there is a bunch of us so i thought vodka would be the best option and i didnt want to spend that much money as i am going to be sharing most of it. i have tried cheap vodka in the past and it turned me off of vodka for a good long time. I have had grey goose and the taste is vary similar . will buy again and also I want to try the new Amsterdam Gin if the vodka is this great.
Also Check: Where Can I Find Empress Gin
Is Grey Goose Vodka Gluten
Some people may have allergies or suffer from celiac diseases because of gluten. This does not mean that they cannot enjoy their favorite drinks. Vodka uses various ingredients for distillation apart from wheat. Therefore, any vodka that uses all other ingredients is gluten-free, for instance, grapes, potatoes, or corn.
So is Grey Goose really gluten-free? This is a question that may sound silly, but it is significant for those who are intolerant to gluten. Grey Goose uses wheat while being produced. However, it has an extensive distilling process. This process is said to get rid of every trace of gluten. Grey Goose is approved by TBB to categorize itself as gluten-free. People who have celiac disease are advised to visit their doctors for advice on their reactions to gluten. Some people react to gluten in vodka while others do not.
Its Close Cousins With Boones Farm And Andr Champagne
New Amsterdam is a vodka and gin brand conjured up by E& J Gallo, a mega-umbrella winery and distributor based out of Modesto, Calif. Gallo was founded in 1933 with run-of-the-mill ambitions but today has a multitude of brands underneath it. Among them are many names you might now, such as Barefoot, Naked Grape, and Mirassou not to mention André Champagne and Boones Farm, which, for the uninitiated, is a range of flavored low-ABV fruit wine coolers that come in 6-packs .
Recommended Reading: How Much Vodka Per Bloody Mary Mix
New Amsterdam Vodka Nacho Cheese Sauce
To make this super easy and quick to make try these shortcuts: Purchase garlic already minced in jars. Diced jalapeno peppers can be found in cans next to green chilies. They are much easier to use without worrying about getting jalapeno juice all over your fingers. If you cant find chipotle chilies, opt for a can of chipotle chilies in adobo sauce, also found close to the canned green chilies and jalapeno peppers.
I prefer light cream cheese because it mixes easier than regular cream cheese. Use either, just bring it to room temperature before mixing to speed up the process. Shredded pepper jack cheese or shredded Mexican cheese mix could also be used in place of sharp cheddar.
Vodka Nacho Cheese Sauce
1-1/2 ounce New Amsterdam Vodka
2 cloves Garlic minced
4 ounces Light Cream Cheese cubed
12 ounces Sharp Cheddar Cheese shredded
Tortilla Chips or Corn Chips
Possible Add-ins & Toppings: Add cooked sausage, cooked seasoned ground beef, or diced white onions to mixture while cooking. Add fresh chopped green onion, fresh chopped tomato, crumbled bacon and dollop of sour cream to the top of the nacho cheese sauce over a plate of tortilla chips.
Stovetop Directions: Place vodka, half & half, cream cheese and shredded cheese to a large saucepan over medium low heat. Whisk frequently while mixture melts and is completely smooth. Remove from heat and add in garlic, diced peppers and chilies. Serve warm with your chips of choice.
Is New Amsterdam Vodka From The Netherlands
New Amsterdam Vodka is not made in the Netherlands, despite what New Amsterdam Vodkas name may suggest.
Moreover, New Amsterdam Vodka has never been made in the Netherlands and there are no known plans of New Amsterdam Vodka being made in the Netherlands in the future.
Moreover, New Amsterdams name is not derived from Amsterdam, which is a place in the Netherlands but in New York, which was originally named New Amsterdam.
When the Duke of York conquered the Dutch which established New Amsterdam in the 17th-century, he promptly changed the of New Amsterdam to New York.
Don’t Miss: How To Make Whiskey Sour Cocktail