Sunday, June 16, 2024

How To Start Your Own Tequila Company

Its Not All About You You Will Need To Do Some Objective Product Testing


Its not a good idea to rely solely upon your tequila preferences, or even that of your friends. If youre going to sink millions of dollars into this, you need to be certain that the tequila in your bottle is what it needs to be. Objectivity is critical.

Assuming you are going to contract out an existing distillery, before you sign any contracts, you should get a good idea of what youre likely to expect once your product is done. You can start by checking a distillerys reputation by looking up the ratings of all the products they produce. The easy way to find this out is to do a tequila NOM search on Tequila Matchmaker, and drill down into each of the brands and products from that distillery.

Youll also want to try the distillerys products yourself. Each distillery has its own particular style and you should see some similarities, even between different brands. You can do this without stepping foot in Mexico. Instead of asking them to send you samples, buy some of their products retail to get an idea of what theyre already releasing in the market.

Distilleries that white label will often sell you pre-made, bulk tequila theyve got in storage. If you arent interested in creating your own batch, thats an easy solution.

But if you want to create your own small batch, one that matches the flavor profile you have in mind, theres another layer of work ahead of you. This is why its so important to know how to taste, and what kind of profile you want.

The Importance Of Authenticity

In 2016, a global survey conducted by communications agency Cohn & Wolfe found that nine out of 10 consumers would reward a brand for its authenticity. More than half the consumers surveyed said they would recommend that brand to others, while 49 percent said they would pledge loyalty to the brand.

Lets just put it out there that the authenticity of a celebrity-owned tequila brand is a nuanced topic. Carlos Santana is the only tequila-associated celebrity to have been born in Mexico, and the others may not have much of a tie to the country or to its distilling traditions. Theyre not investing to build distilleries, or distilling these products themselves. Heck, they may not even have ever visited the distillery.

But some celebrities look to create authenticity in another way, saying that they founded their companies because of a genuine love of the spirit. In that case, the message certainly seems more believable when it applies to a grassy, herbaceous tequila over a less flavorful vodka, for example. For consumers, the perception of authenticity may also increase when the celebrity owns the brand , and when they claim to have had some role in the products creation.

As with most things, authenticity and a true reason to believe are what often sets the great brands apart, says Ann Moran, project director of Chicago-based consultancy firm Thoroughbred Spirits Group. Great brands evoke emotion. Great celebrities know how to do this, too.

Why Choose Madana Global Partners Over Another Source

  • Varying Price Points ranging from low-cost value Tequilas to high quality estate-reserves
  • Delivery / Fulfillment to all 50 States and overseas customers
  • Consistent quality year round
  • Turnkey Solution MADANA handles all aspects of the custom brand development process and delivers your custom Tequila brand to the location of your choice.

Read Also: What Is Ciroc Vodka Made From

Choosing A Business Entity

Starting a tequila company requires forming a legal business entity. The entity you choose will depend on your specific circumstances, but there are some general guidelines to follow when starting a tequila business. First, choose a memorable business name that doesnt sound offensive. Choose a name that fits the type of business youll be operating. Brainstorm name ideas and check if the domain is available and whether there are any trademarks or other laws that may apply.

Second, decide how much liability youre comfortable with. A sole proprietorship may be enough if youre just starting out, but a corporate entity may help you grow your business. Youll need to consider the amount of liability your company faces and what your plans are for the business. If youre planning to use the profits from your tequila business to make a profit, its important to consider all of your options and consult with your accountant.

Lastly, choose a business entity. A tequila company is an intricate undertaking with its own set of regulations. A poorly structured entity could cost you more money than you expected if unexpected costs pop up. Ideally, youll seek a partner with proven expertise in the field. If youre still confused, consider consulting a business lawyer or attorney.

The Tequila Brand Story

PaQuí Tequila

When it comes to tequila development, the most important aspect of the business is actually not the product itself but the strength of the brand. Spirits are sold not based solely on their quality, although thats important too, but rather on how well they reach their target market.

Knowing your market intimately allows you to speak their language, appealing to their current lifestyle as well as their aspirational lifestyle. So first and foremost, having some basic knowledge about your market and some initial ideas about your brand story will be key.

These foundational elements are essential at the start of your project. Once you know your market and have a solid consumer persona to work from, you can focus your efforts on decoding your target markets interest in a brand story. Then, over time, you can continue to hone that story, tailoring it to your ideal consumer and aligning it with your business goals.

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How Do You Make Your Own Tequila

  • To make tequila, the agave must first be harvested. The harvest of the blue agave plant is the beginning of the process.
  • Put the agave core in the oven, or the pineapple in the oven.
  • Remove the agave juice from the pia by shredding it.
  • It is necessary to ferment the agave juice or must.
  • Dissolve the fermented wort in water and distill.
  • Make sure the tequila has aged.
  • When Looking For Creating Your Own Tequila Mezcal Or Ready To Drink Private Brand 100% Customized Our Complete Solutions Program Is Your Best Plan Of Action

    Whether youre experienced or beginner, lets connect your ideas with our expertise to make your project comes to life into an unique world-class product that reflects your personality.

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    While you lead the project in full control of your brand-making process, we contribute by providing top-tier production facilities to produce premium agave spirits, fully personalized packaging materials and our passionate work to ensure the highest quality for your new 100% customized Tequila, Mezcal or RTD Brand and export worldwide.

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    Making your Tequila & Mezcal brand step by step

    Recommended Reading: What’s Good With Tito’s Vodka

    S To Starting Your Own Alcohol Brand

  • Conduct Your Feasibility Studies

  • One of the first steps to take if you want to start any business is to conduct your own feasibility studies. You would need to get first-hand information about the business you intend to start if you truly want to make a success out of it.

    When conducting feasibility studies, ensure that you gather the information that will help you properly analyze your strength, your weakness, your opportunities, and the threat you stand to face with such business and of course how to source raw material and all the licenses and permits needed to fully launch your alcohol brand.

  • Write Your Business Plan
  • If you are able to effectively conduct a feasibility study, it will make it easier for you to write a good business plan because most of the facts and statistics you need when writing your business plan would have been gathered. Your business plan should not just be a business document that you have in place when you want to start a business, but a blueprint that must guide all your business actions and inactions.

    Please note that every business plan requires an executive summary, the executive summary is where you are expected to state the aim of your alcohol business, your sales and marketing strategies, your marketing goals, your target market, and perhaps what stands you out from your competitors. You are also expected to state your companys vision statement, objectives, and the niches you intend to specialize in.

  • Lease a Facility for Your Business

  • Create A Mezcal Or Tequila

    How to establish your own wine brand ( liquor) without a vineyard.

    Startup Fee $12,500

    Minimum Bottle Order: 10,000 750 ml

    Looking for some Spirits south of the border? Citrus Distillers can help create your own Mezcal Brand that you can sell in the States or export to other countries. If you require the label Tequila or Mezcal on your label, we can import either from Mexico, or we can create your own Agave Product.

    Creating an Agave based spirit is very challenging and expensive due to the shipping charges for the Agave based syrups and dry goods. Its also very exciting because so many natural flavors can be brought out in our fermentation process, which will result in a great flavored Agave Product. Call us at 855-POT-MASH to discuss your project.

    Our process will take your new brand from start to finish, we create your product based on our expertise and your ideas. We register the brand with the Government , includes formula & label also. We manufacture your product which includes the Ferment, Distillation, Flavoring, Filtering and Aging. We label, fill & seal your bottles. Every start-up Brand includes sample bottles so you can go out and start marketing your product with distributors, restaurants & retail clients. Taxes will be paid based on State & Federal requirements based on the quantity of samples. We typically recommend 4-6 Sample bottles, any leftover products can be applied to your first order.

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    How Do You Import Tequila Into The Us

    Permits should be obtained. If you would like to import distilled spirits, wine, or malt beverages into the U.S. A basic import permit from the government must be obtained. To be eligible for a permit, you must either maintain and staff a business office in the United States or enter into a contract with an existing U.S. business. Importer with a license

    How Do I Make My Own Whiskey Brand

  • The first step to a successful business is to determine how to operate.
  • The Second Step is to develop a unique concept…
  • Step 3: Get a Glimpse of the Data…
  • The fourth step is to create a brand…
  • The fifth step is to locate your suppliers.
  • The sixth step is to put together a solid marketing plan.
  • Step 7: Get it in front of the public.
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    Check The History Of Tequila As A Brand:

    Although tequila is a crucial part of any business, its not the product itself that matters most regarding tequila development. A deep understanding of your target audience enables you to speak the language and appeal to present and ideal lifestyles. It will be helpful to learn how to start a tequila brand?

    How To Start Your Own Liquor Brand

    Experts in Premium Private Label Tequilas

    Exciting. Lively. Sexy. Fun. Unique. These are some of the words Ive heard over the past 20 years describing what its like to be a part of the liquor industry. Lets face it, something is intriguing about being in this space. Its a great conversation starter. Imagine being at an event where a bartender is pouring a particular product, and you happen upon the founder of that brand. Ive been there, and I can personally tell you it is a very proud moment.

    So, what does it take to get into this industry?

    First of all, its no less daunting than any other venture. This business is competitive, regulated, and requires experience and capital. Much like cooking, where you can add your own unique flavor and personality to a signature dish, the liquor industry affords you the same opportunities. Take a shot! Get in there and bottle up your distinctive personality and showcase it to the world.

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    How To Start A Liquor Company


    People are passionate about alcoholic beverages, which creates a profitable market for liquor entrepreneurs. If you are interested in starting a company that sells spirits, wine or beer, be aware that obtaining licenses and permits can be your greatest hurdle after securing funding. From there, it is all about developing your brand, and attracting a loyal following of restaurant buyers, bartenders and consumers.

    There Is A Long And Steep Learning Curve Ahead

    So, youve figured out why your tequila should exist, do you know how it should be made? There are a variety of both traditional and industrialized processes in use that can radically affect your final product.

    Whether you are going to build your own distillery, or contract out an existing one, you need to know about the different kinds of tequila making processes. Dont try to do all your research online. You have to come to Mexico, visit distilleries, meet tequila producers and really see how things work and taste! on the ground.

    And a big part of this is understanding the dynamics of the agave price cycle and its relationship to various types of tequila production, Szczech says.

    This is because when you make your tequila, and how you make it, not only affect your costs and quality, but also the industry at large. Producers who choose an industrialized diffuser process tend to use younger agaves, taking them out of the market before traditional producerswho rely on mature agaves for their higher sugar content and flavor complexitycan use them.

    Which kind of producer will you be? Start by identifying which brands you like, and learning about what it takes to make a quality tequila.

    But thats not all. Youll also need to learn about the complicated tequila regulations in Mexico, how to register your brand name, and how to get your labels approved by both the USA and Mexico.

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    Finding An Importer And A Distributor Depends On All Of The Above

    Remember, youre competing for their attention with 180+ new brands every year.

    If you cant provide a stack of purchase orders and a fan following, distributors will see your brand as risky. Small brand owner, Frank Mendez, agrees that its hard to compete with the big brands.

    They can offer incentives to move product, he says.

    Thats why he and his wife Leticia tried to self distribute their family-owned brand, Gran Dovejo, for several years.

    It was nearly impossible, he said. Although the couple live near Sacramento and the Bay Area, which are good markets for tequila, trying to get a tasting time in restaurants was tough, and they had to take time off from their day jobs.

    In order to do it, you have to hire people, and we just couldnt afford that, he says.

    Bars werent any easier. Even if a bar was interested, and wanting to support a local brand, they were reluctant to open new accounts, Mendez adds. Eventually, the family made a deal with another company to take over the distribution.

    What about selling directly to consumers online? This sounds like the easiest idea, but there are laws in the United States that make it difficult to impossible, and vary state to state. This is because of the Prohibition Era three-tier system in the US where importers and producers can only sell to distributors, who sell to retailers, who then sell to consumers. It is illegal to do business in more than two of those tiers.


    How we can help.

    Good luck.

    An Introduction To Tequila

    5 Steps To Create Your Own Tequila Brand

    The first step to launching your own tequila private label is to understand the essence of the spirit.

    The distilled lifestyle beverage is made from blue agave which is primarily found in the area surrounding the city of Tequila, Mexico. There are five Mexican states that are legally allowed to produce the smooth, golden liquid.

    Jalisco is the main state and boasts both the highlands and the lowlands. Other regions include parts of Guanajuato, Tamaulipas, Michoacán, and Nayarit.

    The bulb of the large succulent plant is baked and juiced before being fermented with yeast in barrels.

    Read Also: How To Make Tequila Mix

    How To Start A Tequila Company

    Having a great brand is one of the key aspects of how to start a tequilia company. It is important to choose the right color palette to communicate the personality of your brand. Its helpful to research brands in your field to develop a distinctive logo. After youve decided on a logo, it is time to build a strong brand story and get financing.

    Create A Vodka Whisky Or Gin Brand

    R6 Distillery now offers Gin and Vodka Contract Distilling in Los Angeles. If you have ever thought of starting and running your own specialty Vodka or Gin company, but didnt want to build out your own facility and staff, R6 distillery private label distilling could be an option to distill your vodka, gin or even single and bourbon whisky.

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    Specialized In Creating Private Label Tequilas

    We can create any kind of tequila. We work together with the brand owner to define a profile that matches perfectly to the brand target market .

    CASA ACEVES® specializes in creating private label tequilas.

    • Centric approach to brand design
    • Ideal balance of form and function
    • Specializes in creating private label tequilas
    • Creating the Spirit of the Brand

    Live the experience of creating and produce your own custom tequila.

    Work directly on our production plants with the guide of our masters tequila distillers.

    • Enjoy the selection of the perfect agave
    • Walkthrough on agave fields and production plants
    • Choose and design your own tequila profile and flavor

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