Would You Pay $400 For A Bottle Of Tequila
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If youre up to date with the lavish lives of young social media stars, you will have probably seen photos like these:
Notice the similarity between them?
Look again.
All 3 celebrities are holding a bottle of Don Julio 1942 tequila.
If you already knew of 1942 , you wont be surprised at these photos at all. Its a common sight to see celebrities with the bottle in their hand.
Unfortunately for the common folk, the chances are youve never seen a bottle in real life. Thats because it costs an extraordinary $400 for a 1.75-litre bottle.
So, whats special about 1942 and how did they get the likes of Jake Paul and the Kardashians drinking it?
Its A Brand Thats Won Multiple Awards For Its Delicious Bottles
and it keeps pushing the boundaries when it comes to premium quality. Before Don Julio took to the scene, tequila was generally either considered Blanco, Reposado or Añejo. The arrival of Don Julio 70 Cristalino Tequila took to the stage as the worlds first Añejo Claro tequila, while the brands Real Tequila broke the ceiling of ageing the spirit and helped to create the Extra Añejo category. With its velvety smooth Blanco qualities and honeyed vanilla and toasted oak flavours, its a one-of-a-kind sipper thats among the best of the best.
Part of the reason as to why this premium tequila is so good can be attributed to its growing region. Intellectual property laws ensure that tequila can only be made in one place: Mexico. And Don Julio is produced in the Highlands of Jalisco, one of the countrys most fertile agave-growing regions.
How To Implement It
Of course, doing what Don Julio did isnt easy. In fact, bringing celebrities on board with a product and positioning your product as they did with 1942 is almost impossible. However, what isnt impossible is making sure you position your product in a way that attracts your target market.
You can still position your product perfectly without being a high-end product. A great example of this would be Ryan Air. Ryan Air positioned and branded itself as a cheap alternative to flying. No one takes them too seriously as a luxurious company, however, they positioned themselves perfectly to have their target audience choose them over other competitors.
In other words simply understand who you want your business to be. It sounds peculiar to talk about your business as a person, but its a great way to understand your business better. Decide who your business is and who you want to buy your product.
From there you want to think of which situations your target audience will buy your products over competitors. For Ryan Air, they understand that seeing Ryan Airs hilarious TikTok account and understanding theyre a budget airline allows people to know where to look when trying to find cheap flights. For Don Julio, they knew that people would buy their tequila over competitors if it was seen in the hands of the stars and as a luxurious product.
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How Much Is Don Julio 1942 In The Club
Premium brands range in cost with options like Macallan 18 for $950 per bottle and Don Julio 1942 for $1,200 per bottle.
Consequently, how much does a shot of Don Julio 1942 cost?
Don Julio Tequila Price List
| Type | |
|---|---|
| Don Julio 70 Anejo Claro Tequila | 750ml |
| 750ml | $104.99 – $119.99 |
Subsequently, question is, what is so special about 1942 Tequila? The new Don Julio 1942 has a little more vanilla, and slightly more caramelized baked agave to the aroma. The older formula smells great, but the new stuff smells even better. The flavor is deeper, richer, rounder, and has a slightly cleaner finish.
Besides, is Don Julio 1942 worth the money?
Don Julio 1942, was created to celebrate the 60th anniversary of the opening of Don Julio’s first distillery, La Primavera in 1942. It can be a fine tequila for special times if you like this taste profile, but at this price, it’s not be your everyday anejo.
Is Don Julio 1942 cheaper in Mexico?
With how weak is the Mexican peso in comparison to other currencies, yes, it’s cheaper. You can get a Don Julio 1942 for 65. If you have dollars that’s even better, right now one USD is around 15 Mexican Pesos.
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A Bespoke Growing Process
Rather than buying land, Don Julio decided to lease it, allowing him to pick and choose exactly which plants to use on a year by year basis. His chosen agave hearts would then be taken to his distillery, La Primavera where they would be carefully cut, steamed, crushed and eventually mixed with water and yeast. Each bottles seal of authenticity details exactly which agave hearts were used while the microclimate and mineral-rich soil ensures a high standard of plants to begin with.
And the super-premium nature of Don Julio tequila boils down to more than just reputation. This is a brand whose name has never gone off the table of trending spirits and for a very good reason. Combining hand-harvested blue agave with a master distiller whose previous engineering experience features everything from explosives to perfume and liquids has resulted in a distinctive drink of the utmost quality.
This quality hasnt gone amiss: Don Julio is the largest valued brand of tequila all over the world and its counted among the eight largest produced liqueurs by volume at an international level. Its sweet aromas, traditional flavours and blue agave mouthful make every one of Don Julios tequilas a genuine treat to sample.
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Tequila Don Julio 1942 Cl70 With Case
Don Julio 1942® Tequila is the choice of connoisseurs all over the world. Produced in small batches and aged for a minimum of two and a half years, it is handcrafted in tribute to the year Don Julio González began his tequila-making journey. With a rich aroma, oak, vanilla and toasted agave are felt on the palate with a long and persistent finish
Gradation 40%
The history of the distillery began in 1942, when a young Don Julio González saw a unique opportunity in the production of tequila.
He didn’t have much, but what he did have was passion, and after sharing his vision with a powerful local businessman he was granted a loan to set up his first tequila distillery.
It was this unrelenting passion for excellence that inspired his creation of the world’s first luxury tequila. The passion for care, quality and craftsmanship is what he called Don Julio González from day one, and that same passion still lives today.
Every drop that lives in every bottle of Don Julio Tequila originates in the Jalisco highlands, where the microclimate and mineral-rich red clay soil allow the blue agave plant to flourish.
All tequila comes from 100% pure Blue Weber Agave plants, each harvested by hand from the highlands of Jalisco, one of the most fertile agave growing regions in the country. We allow seven to ten years to grow before each harvest, resulting in the smooth, fully developed agave flavor being known for Don Julio® Tequila.
Don Julio 1942 Anejotequila 70cl
| Brand |
- A tribute tequila of astonishing depth
- Design is inspired by the agave leaf
- Nose sweet aromas of vanilla and tones of nuts, almonds and chocolate combine with exotic cinnamon and a light essence of oak
- Alcohol by volume: 38%
| Age Verification Required on Delivery: This product is not for sale to people under the age of 18. To confirm the recipient is over 18 years, valid photographic ID with a date of birth may be required upon delivery. The driver will input your year of birth into their device and may then require an ID check to complete the age verification process. The driver will not be able to access your information once the delivery is complete.See Details |
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What’s The Most Expensive Tequila
The 10 Most Expensive Tequila Bottles in the World
- 1800 Coleccion Tequila $1,800.
- Clase Azul Extra Anejo Tequila $1,700. …
- Rey Sol Anejo Tequila $400. …
- Tres-Quatro-Cinco Tequila $379. …
- Casa Herradura Seleccion Suprema Tequila $360. …
- Don Julio Real Tequila $350. …
- Gran Patron $250. …
Don Julio 1942 Anejo Tequila 750ml
$199.95
Celebrated in selective cocktail bars, eateries and dance club, the notorious Don Julio 1942 Tequila is the selection of specialists around the world. Delivered in small batches and aged for at least over two years.
In stock
Flat Rate $14.95 Shipping On Orders Over $199
Don Julio 1942 Anejo Tequila
Celebrated in selective cocktail bars, eateries and dance club, the notorious Don Julio 1942 Tequila is the selection of specialists around the world. Delivered in small batches and aged for at least over two years, Don Julio 1942 Tequila is carefully assembled in tribute to the year that Don Julio González started his tequila-production journey.
Don Julio 1942 Anejo Tequila Tasting Notes
Aging | 2.5 yearsNose | Rich caramel and chocolateTaste | Warm oak, vanilla and roasted agaveFinish | Lingering oak and rich vanillaBest Served | In a snifter
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Don Julio Tequila Price List
|
Type |
|
|---|---|
|
$58.99 – $59.99 |
There are lots of facets to the success of Don Julio, and to list all of them would make this price guide tedious and boring. But one cannot exclude the companys añejo and reposado aging processes when listing what makes Don Julio great. For example, the reposados spend eight months in old American oak barrels primarily used for Kentucky bourbon aging. Select reposado sare aged for one more month in old Scotch whisky casks for the Don Julio Reposado Double Cask variant.
As for the añejos, their aging goes for a full 18 months in the companys own reposado barrels. The result is more agave and less oak in the flavor, which is great for the tequila purist.
Don Julio Blanco Tequila
- Alternate Money Check $79.99-$89.99, 1,500 ml, 40%
Light and crisp is the consistent description of this blancos taste, with a citrus hint greeting you at tongues tip. Then the sweet agave takes over, getting creamy as the liquid goes down the gullet. Theres a tiny burn at the end, but its more respectable than rude and you dont forget the entire run of the drink through your mouth. Its best served as a foundation for a mixed drink, such as a margarita or a 21st Century.
Don Julio Reposado Tequila
- $45.99-$46.99, 750 ml, 38%
Agave and vanilla are very much present at the start of the taste, followed by dints of wood, smoke and cinnamon. Everything goes smooth and silky in the lips-to-mouth-to-throat transition, with a very gentle agave/peppery reminder at the end.
What Is The Best Tequila To Drink Straight
Here are the best sipping tequilas our experts recommend to drink right now.
- Best Overall: Tequila Ocho Plata.
- Best Blanco: Don Fulano Blanco.
- Best Reposado: Siete Leguas Reposado.
- Best Añejo: Don Julio Añejo.
- Best Extra Añejo: Gran Patrón Burdeos.
- Best Valley: Fortaleza Blanco.
- Best Highlands: El Tesoro Reposado.
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Don Julio Aejo Vs The Competition
- 1800 Añejo
- Tequila AviónAñejo
- Casamigos Añejo
- check Don Julio Añejo
Sweet and peppery characterize the initial palate of the 1800 and mid-palate transition. The 1800 Añejo shows traces of cinnamon, candied pears, butterscotch and toasted oak, plus a finish of cocoa and banana bread. On the other hand, wild honey and butterscotch are on display when the Don Julio/DJ Añejo enters your mouth.
However, what sinks 1800 is an observed strong presence of smokiness in the taste. For some, strong traces of the roasting process may have settled in the final product, likely an oversight due to 1800 being part of the mass market tequila assembly line of Jose Cuervo. In contrast, the DJ consistently keeps the smoky taste to a minimum, or even at zero presence.
Don Julios añejo may be more expensive than the Avión añejo.
However, the Don Julio/DJ presents a strong case of value-for-money tilting brains, lips, noses, tongues, throats and opinions towards its entry level aged tequila.
One, the DJ añejo consistently displays no alcohol burn, with a nip in the Avión. Everything is bright, lightly spiced, rich and smooth, and you dont forget the agave presence in the Don Julio.
Second, the DJ has a consistently minimal tinge of American oak residue when the añejo hits your mouth. On the other hand, the Avión has an up-down presence of oak in the taste, which was a turn-off for some.
Casamigos añejo is neck-and-neck against Don Julios añejo in terms of pricing.
Guy Offers A Drink To Girl At A Bar Then Refuses To Pay For It
Its a classic rom-com setup. Guy sees girl from across the bar, guy offers to buy her a drink as an excuse to talk to her, girl orders four double shots of 1942 Don Julio Tequila.
A 23-year-old guy posted on Reddit asking whether he was in the wrong for this night-out snafu.
After dancing with and talking to a really hot girl, the 23-year-old pulled her over to the bar and offered to buy her a drink. He placed his order for a beer, and, as he told the bartender, whatever she wants.
The girl then promptly orders four double shots of expensive tequila for reference, one shot of 1942 Don Julio is $75 explaining that she was buying extras for her friends.
But when the bartender returned, the Reddit poster handed over a $10 bill to cover his beer and tip and then left. As for the girls reaction, he wrote, She was pissed and yelling the normal insults.
Typically this is where the story would end, except theres a twist.
Well it turns out my mom works with her and they were talking and my mom showed her a picture of me and she instantly recognized me and remembered my name and told my mom about what I did. My mom then called me and said Im a huge a**hole, the post continued.
The cost of four drinks plus tip equaled out to $325.
The top response on the post was, I was all ready to say you were till reading the part where you offered her a drink and she ordered FOUR! WHAT THE HELL.
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Don Julio 1942 Near You
With Saucey, you can get Don Julio 1942 delivered to you. Just follow these instructions:
How To Drink Don Julio
The only way to drink Don Julio is to savour it slowly. It might seem like muscle memory to drink tequila in shot form but for the super premium bottles, its worth experiencing the aroma and flavour notes of the bottle. Don Julio is best served neat or, at most, with a few drops of water to bring out its unique properties. Treat it the same way youd treat fine whisky or rum and take the entire process step by step.
Start by pouring the spirit into a tasting glass to let the aromas breathe. Then, nose it gently with small sips to let the individual flavours dance on your tongue.
You dont have to rule out shot glasses completely when it comes to drinking Don Julio. In Mexico, some say the traditional way to drink tequila is in a caballito a taller, slender shot glass thats served with a lime and salt. The main thing is to not rush the process, and to enjoy the spirit sip by sip to appreciate its quality.
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Don Julio 1942 Tequila 75cl
Produced in small batches and aged for a minimum of two and a half years, Don Julio 1942 Tequila is handcrafted in tribute to the year that Don Julio González began his tequila-making journey.
Rich, caramel nose with flavours of warm oak, vanilla and roasted agave. Lingering oak finish with vanilla notes.
| Region | Region Not Assigned |
|---|
Don Julio 1942 Top Shelf Aejo Tequila
Don Julio 1942 is luxury in a bottle. Put more plainly: its some of the best añejo tequila youll ever taste. Maybe you heard of it from Meek Mill? This is the glitteratis favorite tequila. But you dont need bottle service at the club to get a taste of this sweet nectar from the gods. Saucey will deliver Don Julio 1942 directly to your doorstep.
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