Truly Releases New Margarita
BOSTON, Massachusetts Truly Hard Seltzer, a leader and innovator in the hard seltzer category, announced the launch of its new Margarita Style Hard Seltzers. Putting Trulys spin on the traditional margarita, the line features four new flavors including Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili. All will be available nationwide in the Margarita Style Mix Pack starting now and throughout January.
Truly Margarita-inspired styles offer drinkers an exciting new take on the classic cocktail that is known and loved. These margarita-inspired flavors deliver a crisp, refreshing hard seltzer taste with the bold, zesty flavors of a margarita. Each flavor is made with real ingredients including lime juice concentrate, agave nectar and sea salt, and is 5.3% ABV, 110 calories, 1g sugar and gluten free.
With the Truly Margarita styles, we wanted to marry everything drinkers love about hard seltzer with the flavors of a classic margarita, said Casey ONeill, Director of Product Development at the Boston Beer Company. The margarita is such a beloved, iconic cocktail and were excited to bring it to life in a fun, new way.
The Margarita Style Mix Pack is the latest to join the Truly family of innovative hard seltzers, which now offers drinkers more than 32 flavors. It will be available nationwide beginning now and is line-priced with the rest of the Truly 12pks.
About Truly Hard Seltzer
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Truly Hard Seltzer Introduces Margarita Style Mix Pack
Truly Hard Seltzer, a leader and innovator in the hard seltzer category, announced the launch of its new Margarita Style Hard Seltzers. Putting Trulys spin on the traditional margarita, the line features four new flavors including Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili.
Truly Margarita-inspired styles offer drinkers an exciting new take on the classic cocktail that is known and loved. These margarita-inspired flavors deliver a crisp, refreshing hard seltzer taste with the bold, zesty flavors of a margarita. Each flavor is made with real ingredients including lime juice concentrate, agave nectar and sea salt, and is 5.3% ABV, 110 calories, 1g sugar and gluten free.
With the Truly Margarita styles, we wanted to marry everything drinkers love about hard seltzer with the flavors of a classic margarita, said Casey ONeill, Director of Product Development at the Boston Beer Company. The margarita is such a beloved, iconic cocktail and were excited to bring it to life in a fun, new way.
The margarita is so beloved, in fact, that its the number one cocktail featured on menus in bars and restaurants across the country. And in just eight months, the Truly product development team tested more than 100 recipes to find the best of both the hard seltzer and margarita worlds, giving drinkers a new way to enjoy refreshing margarita-inspired flavors while imbibing at their favorite establishment or hanging out with friends.
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Truly Hard Seltzer Margarita Style Mix Pack
- Crisp, refreshing hard seltzer taste paired with bold, zesty margarita-inspired flavors
- Made with real lime juice concentrate, agave nectar and sea salt. No artificial flavors.
- 110 calories, 1g sugars
- Three slim cans each of four styles: Classic Lime, Strawberry Hibiscus, Watermelon Cucumber and Mango Chili
- Variety 12 pack, 12 fluid ounce slim cans
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