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About Teremana Tequila
Teremana is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock’ Johnson. It is crafted at Destileria Teremana De Agave in the highest peaks of the Jalisco highland mountains. With three expressions – a blanco, reposado, and now an añejo – its name loosely translates as ‘spirit of the earth,’ from the Latin word ‘terra,’ meaning earth, and the Polynesian word ‘mana,’ meaning spirit. Made from fully mature, naturally sweet agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana has been named, ‘the tequila of the people’.
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Things You Should Know About Teremana Tequila
This article is part of our Celebrity Tequila series. Read more about the rise of A-lister agave spirits here.
Everything Dwayne The Rock Johnson touches turns to gold. Or, in this case, blanco. Since launching Teremana in March 2020, its become one the fastest-growing, celebrity-endorsed spirit brands of all time. It sold 300,000 cases in the United States by the end of 2020 and accounted for 1 percent of all tequila imported from Mexico into the U.S.
Teremana is crushing its competition, in part because of how it resonates with consumers. From unique marketing campaigns to heart-warming social media, tequila lovers have many reasons to fall head over heels for Teremana.
Read on for eight things you should know about Teremana Tequila.
The Distillery Doesnt Show Up On Google Maps
On tequilamatchmaker.com, a database designed to search and discover tequila, Destilería Teremana de Agave is indicated to be on Highway 316, running south from Highway 314 in Jalisco, Mexico. In Google Maps street view, this location is surrounded by agave fields, but theres no distillery in sight. Instead, when starting a fresh search for Destilería Teremana de Agave in Google Maps, the results present Destilería Casa De Piedra, which is nearly three hours away from the apparent address. Long story short, we know the distillery exists, but we cant find it.
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Overview Of Teremana Tequila
Teremana Tequila is new to the scene, having launched in March of 2020. Despite opening at the beginning of a global pandemic, the brand seems to have started strong and made headway due to their owner, Dwayne The Rock Johnson.
Johnsons fame for his wrestling and acting career gave the company a head start in terms of advertising. Fans were quick to catch on to a brand started by this popular figure and the company gained traction for its products and practices.
Teremana Tequila may have used a big name to get going, but its process depends solely on small-time businesses. Working with family-owned distilleries in Mexico, this company keeps things local with small-batch production of each product.
Sticking to traditional methods of making tequila, Teremana has focused on sustainable sourcing as their mission to set course and work towards. The name Teremana means spirit of the earth, guiding their goal of sustainably sourcing and producing each bottle.
Using composting, small-batch manufacturing, and organic materials, Teremana puts care into each bottle sold. Recently, the company has begun using a water filtration system in their process. This recycles the used water and reduces water waste in the process to lessen the carbon footprint being made during the typical manufacturing process.
The Rock Is More Than Just The Face Of The Brand
Unlike some other celebrity-endorsed brands, Johnson plays a pivotal role in the company. For more than a decade, Johnson had aspirations of owning a tequila company. The timing was right when he joined forces with co-founders Dany Garcia, Jenna Fagnan, and Ken Austin. Together, they worked with a Mexican family-owned distillery to build what is now Destileria Teremana de Agave.
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Does The Rock Really Own Teremana
Celebrity endorsements can sometimes get to be too much and it gets pretty confusing to determine just how far into companies these celebs really are. We can happily announce that The Rock is doing more than just making ads for this one.
Working alongside the small-batch distilleries that produce each bottle, The Rock owns and operates Teremana Tequila. Invested in the sustainable manufacturing process and release of each new product, Dwayne Johnson has made this brand his latest project, working to bring new lines and products to a well-established world of alcohol.
There Are Two Expressions So Far
Teremana Tequila offers blanco and reposado expressions. Both are made with 100 percent Blue Weber agave which is roasted in traditional brick ovens and distilled in handmade copper stills. There are rumblings that the brand will be introducing an añejo expression down the road. If thats true, fans will need to wait one to three years for the required aging to finish.
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Who Invented Teremana Tequila
Founder Johnson, along with companies cofounders Jenna Fagnan and Dany Garcia, developed Teremana with Siete Bucks Spirits. There will be a 29-dollar price tag on Teremana, an ultra-premium, small batch highlands tequila. A 750ml white bottle costs 99 cents and a 32 cent bottle costs 32 cents. There is a 99-cent reposado fee.
How Is Teremena Tequila Made
Teremena Tequila is carefully handcrafted in Mexico, in the peaks of the Jalisco Highlands.
As mentioned earlier, they use small-batch manufacturing, enlisting a local family-run distillery to provide the highest quality products.
They use a 100% brick oven for roasting the agave. They do this for three days and then shred the agave, which will extract its juices, ready to be fermented.
Once the fermenting process has finished, the tequila is then distilled with copper pot stills.
The stills used have been handmade by an artisan on the same premises as the distillery. Using copper stills that have been handmade produces a much smoother and cleaner tequila.
- Small batch tequila made from 100% mature, highlands agave
- Notes of bright citrus with a smooth, fresh finish
- Great in mixers, also a reasonable sipper
Teremana Blanco is the brighter liquid of these three products, with Blanco meaning white in Spanish.
The 100% agave from Blue Weber Highlands gives it a very strong agave scent, that some people seriously love.
This Teremana Tequila has refreshing bright citrus notes, along with a smooth fresh finish, leaving you wanting more after each sip.
It also has zero sugars and carbohydrates, so you dont need to worry about breaking any fitness regime you may be on. It is also completely gluten-free!
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Clase Azul Reposado Tequila
If Casamigos is what you serve at your party, Clase Azul is what you break out for the select few invited to stick around after the crowd leaves. This may be one of the priciest options on our list, but this top-shelf tequila is worth the premium price. Clase Azuls tequila comes in this instantly recognizable bottle, which you see on the top shelf of high-end bars and restaurants. At over $100, this is a true premium spirit, with a bottle and flavor profile worthy of its price.
Made from blue agave plants in Mexico, Clase Azul Reposado Tequila features notes of spice, cream soda, apple cider, jasmine, cinnamon and honey. The bottles, meantime, are like a work of art, inspired by traditional Mexican colors and motifs. Each bottle is hand-crafted and hand-painted, so no two are alike, making Clase Azul a great gift idea as well.
Dwayne Johnson’s Teremana Tequila Set For Strategic Global Expansion
NEW YORK and WOLFENBUTTEL, Germany, Feb. 1, 2022 /PRNewswire/ — With more than 640,000 9L cases sold in 2021, Teremana® Tequila has been the most successful launch of a spirits brand in U.S. history. From this unparalleled start, the brand is focused on furthering strategic expansions in the US and international markets.
“The launch of Teremana Tequila has been an unprecedented and historic success in North America,” said Dwayne Johnson. “It has far exceeded all of our expectations and accelerating at an extraordinary pace towards its full potential. Taste, quality and affordability are the keys to Teremana’s success, but the driving force will always be the brand’s deep, mana fueled connection with the people.
This is a very inspiring road for me and my founding partners to travel down as this dream has become a reality.”
Industry experts credit the unprecedented growth of Teremana to the company providing top-shelf premium quality and superior taste at an accessible price for all, coupled with the unparalleled authentic connection of Dwayne Johnson with hundreds of millions of consumers worldwide.
The Lopez family from Jalisco, Mexico are co-owners in the Teremana brand. The incredibly respected and credentialed family has built a unique home on their grounds solely for Teremana – Destileria Teremana de Agave. Here they craft Teremana with love, made the right way, in small batches.
Terms of the investment will not be disclosed.
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What Is The Difference Between Agave And Anejo Tequila
In order for any spirit to be officially recognized as tequila, it must contain at least 51 percent blue agave plant distillate. Blanco Bottled immediately following distillation, some are aged for a short period of time. Añejo Tequilas aged between 1-3 years in oak barrels. Extra Añejo is aged 3 years or more.
Is Anejo Tequila Clear
Cristalino is usually an añejo or extra añejo tequila that has been filtered with activated charcoal in order to remove its color and enhance its fruity and floral character. The result is a clear tequila, similar to a blanco, which also retains the taste and aroma profile of a tequila that has been barrel aged.
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El Tesoro Aejo Tequila
If you want to discover an authentic Mexican tequila with a bold yet traditional flavor, then order a bottle of El Tesoro. El Tesoro may be owned by Beam Suntory, the Japanese company responsible for Suntory Whisky, but this tequila is still made from traditional methods and local agave. In fact, the grandson of founder Don Felipe Camarena oversees production today. The Añejo variety is aged in American oak bourbon barrels for up to three years, which results in a nice blend of warm agave and oak flavors. If you try this tequila neat, youll notice notes of maple, vanilla and caramel, balanced with pepper and floral tones.
Is Teremana Tequila Sustainable
This Teremana Tequila review is happy to announce that this brand puts sustainability at the forefront of their work.
Using leftover fibers from production to compost the agave fields, this company has also begun incorporating a water filtration system to save water waste in the manufacturing process. Working hard to produce quantity while maintaining quality, eco-friendly production comes first at all times.
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Teremana Mixers & Cocktails
Once again, there are more ways than one to enjoy tequila. Teremana is the bartenders dream because of its versatility and adaptability.
These cocktails will not only keep patrons coming for more. They will introduce a world of flavors to the enthusiasts palate.
The Blanco is ideal for tequila-based recipes. The Reposado is ideal for replacing whiskey and bourbon.
Here are some simple recipes to explore the Teramana range. Teremana brings character to any event, gathering, or celebration.
Teremana Tequila Blanco Review
The brighter of the two options in this Teremana Tequila review, the Teremana Blanco hits all the right notes with each sip.
The best part of this lighter drink? The hint of citrus that underlines the flavor. Bright, acidic, and somehow smoother than ever, this drink has zero carbohydrates and sugars for a guilt-free drink for people watching their numbers.
Did we mention its crafted from 100% Agave straight from the Blue Weber Highlands? While some may complain of the strong agave scent, most appreciate the true beauty of each breath and sip that comes from this delight.
Prices are currently unavailable for the Teremana Tequila Blanco on the brand website, so check local stores for a better idea of what cost to expect.
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Dwayne Johnson’s Teremana Tequila Launches Much Anticipated Teremana Aejo
Dwayne Johnsons Teremana Tequila launches much anticipated Teremana Añejo.
The new Teremana Añejo is made using a slow, handcrafted process and is aged in American Whiskey Barrels.
NEW YORK, Dec. 7, 2021 /PRNewswire/ — Teremana, Dwayne Johnson’s ultra-premium, small-batch, handmade tequila has announced the launch of Teremana Añejo, which will be available in limited quantities from today.
In March 2020, Teremana disrupted the tequila category with its fast growth and success, due to its unique proposition of an exceptional quality, responsibly made tequila at an accessible price point. It was founded by Dwayne ‘The Rock’ Johnson together with co-owners and business partners Ken Austin, Jenna Fagnan, Dany Garcia and the Lopez family from Jalisco, Mexico.
Teremana Añejo joins Teremana’s award-winning blanco and reposado tequilas. Due to the time intensive, handcrafted process, Teremana Añejo will be available in limited quantities throughout North America and expand in the months ahead. Teremana is a legacy business for Dwayne and he has a clear mission: to be the “Tequila of the People,” and therefore the best tasting product that is accessible to all.
How Much Does The Rocks Tequila Cost
There is a $30 Teremana Blanco on the market, and a $33 barrel-aged Teremana Reposado. March marked the first day of operation for the company. Teremana tequila was created with the purpose of providing an exceptionally high quality tequila expression that was delicious to the palate and most importantly, it was affordable to everyone, Johnson said.
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A Brief History Of Tequila
The tequila we know and love today dates back to around 200 AD and was known as something called pulque. This was made from fermented agave plants made by Aztecs in what is now known as northern Mexico.
It is believed that the Spanish invasion of the Aztecs in the 1500s lead to the introduction of the distilling process, using the agave plant to make tequila.
When the Spaniards ran out of brandy, they apparently mixed mud and agave to make a drink. In the 1600s, the first large distillery was built in Jalisco, which is still where most tequila is made.
Tequila began to be commercially produced in the 1700s, by the Cuervo and Sauza family. These are still some of the most popular brand names of tequila on the market today.
The Sauza family is said to be the first to discover that blue agave is the best for making tequila, and using this ingredient is now a requirement for something to be considered tequila.
Is Blanco Tequila Good For Sipping
Whether shaken, stirred, or simply sipped on its own, blanco tequila consistently brings happy hours to the next level. However, knowing which tequila to drink is key. In a sea of options, we found the best blanco tequilas for mixing into cocktails, sipping neat, or gifting to the tequila aficionado in your life.
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Where Does Teremana Tequila Come From
The Teremana Distillery is renowned as one of the best distilleries in Mexico, making this a tequila for the people. It will be launched first in the United States, Mexico, and Canada with three expressions: Teremana Blanco , Teremana Gold, and Teremana Silver. A bottle of Teremana Reposado is available for just $14.99. The price per 750ml is 99 cents.
It Takes Sustainability Seriously
At Teremana, once the juice is extracted from the roasted agave piña, the leftover plant fibers are turned into natural compost that is used as organic fertilizer in the agave fields. The distillery also cleans its leftover production water using a state-of-the-art water filtration system so it can be reused elsewhere on the property.
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Teremana Small Batch Tequila
The Rocks premium tequila brand has been flying off store shelves ever since its launch last March. Now, fans of Dwayne Johnson and tequila alike can purchase Teremana online and get it delivered to their door.
The ultra-premium highlands tequila uses all the beverage buzz words, like small batch production, and distilled in handmade copper pot stills. But beyond the hype, its a smooth, easy to drink option naturally sweetened with the rich aroma of mature agave plants, with a clean finish.
The name, Johnson explains, was inspired by his Polynesian background. TERA means of the Earth and MANA is our powerful Polynesian spirit that guides us. Spirit of the Earth, he says.
Does Don Julio Cause Hangovers
Tequilas made from the blue agave plant which has been found to contain agavin sugars which have been proven to lower blood-sugar levels and curb appetite in mice. But its still not actually been proven whether finished tequila can have these effects too. Which is sad. But at least it wont give you a hangover.
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Low Calories Sugar And Gluten
It doesnt take rocket science to figure out that Johnson is someone invested in his own health.
Teremana is an ideal drink for health-conscious consumers as it is very low in calories. It also has zero sugar, carbs, and gluten.
The tequila is also an excellent choice for classic cocktails and mixers.
How To Drink Teremana Tequila
Dont waste your time shotting this tequila because youll get far more enjoyment out of sipping it or mixing it into cocktails. If you want to drink your tequila in an authentically Mexican way , youll need some small, juicy, light-skinned limons and a small amount of salt.
You can still use a shot glass, but try to find a traditionally Mexican one. These are typically taller and thinner than standard shot glasses and you can find one by requesting a caballito, which means little horse. Youll want to savour your tequila sip by sip instead of drinking it all at once. Its okay to throw back your tequila with a squeeze of lime and a dash of salt but keep in mind this is how very young tequila is drunk in Mexico. Anything worth savouring is enjoyed slowly.
If youd rather drink your tequila in cocktail form then its important to choose accompanying liquids that bring out all of the best parts of your tequila without overpowering its unique qualities. Fruity, zesty mixers go brilliantly with tequila, as does anything with a sour undertone. Tequila blanco is the standard choice for tequila-based cocktails, as its the cheapest type of tequila with plenty of interesting characteristics. Or, if youre replacing whiskey or bourbon with tequila in a cocktail, opt for the reposado.
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